Adwatch (May 2) Top 20 recall: Florette
09 May 2012 | by Russell Ramsey, executive partner, JWT London
PC World M C Saatchi/Walker Media 32 13 ( ) Dreams RKCR Y R ... Spencer RKCR Y R/Walker Media 26 14= ( ) Mini Cooper S BSUR/Vizeum 26 ...
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Adwatch (May 23) Top 20 recall: Walt Disney World Resorts
22 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London
Bartle Bogle Hegarty/ Walker Media 33 9= -1 Morrisons DLKW Lowe/MEC 32 9= ( ) Vision Express Dare/Walker Media 32 11= ( ) The Co ...
Trading places: this week's people moves
04 May 2012 | by Daniel Farey-Jones
Week ) Sean Healy , the managing director at Walker Media , has been poached by ZenithOptimedia ...
Kettle Chips on consumer agency hunt
30 Apr 2012 | by Sara Luker
classic seasonings. The move follows successful campaigns of competitor Walkers, which has run similar ...
Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco
25 Apr 2012 | by Richard Warren, Joint chief executive, DLKW Lowe
M C Saatchi/ Walker Media 33 13 (-) Tropicana Juniper Park/ OMD UK 32 14 (-) Haribo Quiet Storm/ Walker Media 31 15= -6 McDonalds Leo Burnett/OMD UK 30 15= (-) KFC BBH/Walker Media - 17 (25 ...
Pepsi consolidates UK media into OMD
19 Apr 2012 | by Maisie McCabe
Mindshare previously oversaw the soft drinks business, which covers Pepsi, Pepsi Max and 7Up. OMD already handled the bulk of the spend, working on brands including Walkers, Tropicana and Quaker. The appointment was made without a pitch and is part of a global initiative driven from Pepsi's New York ...
Weetabix launches campaign for new golden syrup variant
13 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
#GoldenFuel in its TV execution for the first time. Media planning and buying has been handled by Walker ...
Pepsi enters top 10 grocery brands but Coke still number one
04 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
-Cola remained top with sales of 1,14m, up 74.3m on 2011, followed by Warburtons, Walkers Crisps, Cadbury Dairy ...
Sector Insight: Crisps and salty snacks
04 Apr 2012 | by Jane Bainbridge
="121" height="140" />Sebastian Micozzi, Head of marketing, Walkers Crisps, PepsiCo In his present role since September, Micozzi oversees the Walkers brands. He has been at PepsiCo for 12 years, working ... Walkers Crinkles - A big hit since launch in April 2011, but there is concern the line may ...
Walkers 'Baked Stars' by AMV BBDO
02 Apr 2012
Gary Lineker gets a "baked" makeover to launch Walkers' new star-shaped crisps in the latest spot...Lineker said: "Filming the new Baked Stars ad really was a lot fun. Over the years, Walkers adverts have seen me do a lot of crazy things and wear a lot of different costumes, but I ve never been baked ." The ad airs for the first time during Britain s Got Talent this Saturday. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
