Are advertisers paying too high a price for star turns?
31 Oct 1997 | by MAGGIE BROWN
: Channel 5, Walker s Crisps, and now guest appearances on the wrappers of Cadbury chocolate bars ...
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STOP PRESS: Consolidated to push Which? brand
13 Nov 1998 | by SOPHIE BARKER
and Knowlton, Ketchum Life and Dawson Walker Communications for the account. It will work to ensure consumers...The Consumers Association has appointed Consolidated Communications to conduct a three-month repositioning project for its Which? brand in the south of England. Consolidated competed against Hill and Knowlton, Ketchum Life and Dawson Walker Communications for the account. It will work to ensure consumers ...
Integration: PR panache provides an advertising bonus - A recent survey revealed that the advertising story has become a staple of the national press’ diet. More companies are realising the benefit of getting PR involved at the outset
31 Jan 1997 | by DANNY ROGERS
/Rory McGrath 48 Walkers Crisps Gary Lineker 37 Levis ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
