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LONDON - Walkers has escaped a rap from the ASA about its Comic Relief ad featuring celebrities, in which sports presenter Gary Lineker is bullied for the size of his ears, after a dozen complaints.
The Advertising Standards Authority has ruled that Walkers misled customers when promoting the reduction of salt in its Walkers Crisps brand in a direct mail campaign. It decided that Walkers omitted information relating to the recommended salt intake for young children.
LONDON - Walkers is to launch a marketing push for a new lower fat and salt content crisp range, featuring 'Toy Story' character and classic children's toy Mr Potato Head.
LONDON - Walkers, under pressure on the issue of obesity, is to introduce a healthy living icon on its packaging to educate consumers about nutrition.
LONDON - Walkers, the UK's biggest FMCG brand, is refusing to scrap its Big Eat range, despite moves by Cadbury and Masterfoods this week to axe king-size chocolate bars in the face of government pressure on obesity.
LONDON - The debate about obesity and the role of junk food advertising have made Gary Lineker's association with Walkers Crisps the most-written-about advertising during May.
LONDON - Gary Lineker has vowed to keep on starring in advertising for Walkers Crisps, despite the brand being named in a Commons report on the obesity crisis facing Britain.
LONDON - Kate Winslet may be best known for her dramatic turns in movies such as 'Titanic', 'Iris' and 'Enigma', but she will soon be seen farting for charity in a new promotion for Walkers Crisps and Comic Relief.
Walkers Snacks is to partner Comic Relief on a major cause-related marketing campaign for next year's Red Nose Day.
Good work by Young s Stevie Spring and colleagues who took part in the annual Three Peaks challenge organised by Maiden Outdoor.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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