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Find a healthy balance

and Walkers crisps, healthier. This followed the multinational's pledge to cut fat, salt and sugar across its ...

Bartle Bogle Hegarty dominates IPA Effectiveness Awards

: Special prizes Grand Prix - Bartle Bogle Hegarty for Johnnie Walker, Diageo Effectiveness Company ... Foundation Best International Multi-Market - Bartle Bogle Hegarty for Johnnie Walker, Diageo Gold Awards Bartle Bogle Hegarty for Johnnie Walker, Diageo Bartle Bogle Hegarty for KFC RKCR/Y R ...

The Week in marketing: 7 October 2008

for Snickers that featured Mr T urging a speed walker to 'run like a real man' drew accusations of homophobia and was subsequently withdrawn. Despite this, the brand is to continue to use the 80s icon. The speed walker campaign ...

Biggest brands: Top 10 brands by product category 2008

and indulgence. Walkers Baked crisps saw 56% growth, but the mother brand also performed well. Walkers' regular ... . Yet the only brand to lose sales last year was another Walkers brand - Sensations. When it launched it performed strongly on the back of interesting new flavours and a premium positioning. While Walkers focuses ...

Marketing Gloucester appoints marketing director

LONDON - Graham Walker, an ex-Saatchi & Saatchi director and marketing director for The Football...Walker, formerly chief executive of both Sale Sharks Rugby Club and the Hampshire County Cricket Club, has also served as commercial and marketing director for the Millennium Stadium ... that Walker had the depth of experience needed to re-establish Gloucester's credentials as a city. ...

Famous Grouse adds dark blend in RSPB tie

the beginning of a long-term fundraising pledge by the charity and Maxxium. Lee Walker, Maxxium UK brand ...

Power 100 Marketers of 2008: 1-50

and worldwide brand director of Johnnie Walker in the 80s; a marketing director for PepsiCo in Germany ...

Branding brief: Ramblers' Association appoints Spencer du Bois

and identity, as it redefines its role. The charity has campaigned for the rights of walkers across Great

Ad trade body extols advertising to CEOs in face of downturn

recession can help brands improve their market share. However, Phil Georgiadis, chief executive of Walker ...

CIM: CIM Examination results 2007

Tomblin C LITTLEHAMPTON Tuckwell S PULBOROUGH Walker N ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.