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Red Bee Media has created a companion app for FX UK, the Fox channel, to support the UK premiere of 'The Walking Dead'.
PepsiCo, the US food and drinks giant, has appointed company veteran Sebastian Micozzi as its new head of marketing for Walkers crisps in the UK, overseeing a 28-strong marketing unit.
CANNES 2011: Walkers, the crisp brand owned by PepsiCo, won the first Creative Effectiveness Grand Prix at the Cannes International Festival of Creativity on Saturday night.
Walkers has launched a second TV ad for its Extra Crunchy crisps featuring Gary Lineker and pop icon Lionel Richie.
Lionel Richie's attempt to get Gary Lineker to share his Walkers Extra Crunchy crisp goes on TV tomorrow - watch it here.
The new Walkers crisps ad starring Lionel Richie will break on television on Friday, with the pop star sending up his 1985 hit, 'Say You, Say Me', in the spot.
LONDON - Builder's Breakfast has been crowned winner of the Walkers 'do us a flavour' campaign and chef Heston Blumenthal tells Brand Republic that the new crisps have a "chunk of patriotism" in them -- watch the video now.
The 'Do us a Flavour' campaign by Abbott Mead Vickers for Walkers crisps has received over 1.1 million entries, far exceeding initial predictions at its launch in July.
LONDON - Walkers is launching a campaign to find a new crisp flavour, with the winner receiving £50,000 and 1% of future sales of the product.
LONDON - Walkers Snack Foods was the fastest growing website in the UK over the last year, due in part to its Brit Trips discounted UK holiday promotions, according to Nielsen Online.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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