EMI taps former Coke executive to build links between brands and bands
17 Nov 2008 | by Alison Donnelly
MyCokeMusic.com. He is also a former marketing manager for Walkers Crisps. In his new role, McDonnell ...
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Marketing heroes
18 Nov 2008 | by Nicola Clark
', or the early Lineker Walkers crisps ads - but you remember them all vividly, and some of those brands ...
Google scraps agency search commissions to focus on YouTube
04 Nov 2008 | by Fiona Ramsay
to a rash of account pitches as brands attempt to find a better deal. Julian Walker, co ... . 'If agencies have not diversified, that will be the real issue,' says Walker 'Marketers want strength ...
Let's roast the turkeys: Celebrating advertising effectiveness is vital, but so is auditing advertising ineffectiveness
04 Nov 2008 | by Raymond Snoddy
Walker whisky, which linked the notion of personal progress with the old Johnnie Walker campaign image ...
The Week in marketing: 7 October 2008
07 Oct 2008 | by Staff
for Snickers that featured Mr T urging a speed walker to 'run like a real man' drew accusations of homophobia and was subsequently withdrawn. Despite this, the brand is to continue to use the 80s icon. The speed walker campaign ...
Biggest brands: Top 10 brands by product category 2008
23 Sep 2008 | by Jane Simms
and indulgence. Walkers Baked crisps saw 56% growth, but the mother brand also performed well. Walkers' regular ... . Yet the only brand to lose sales last year was another Walkers brand - Sensations. When it launched it performed strongly on the back of interesting new flavours and a premium positioning. While Walkers focuses ...
Power 100 Marketers of 2008: 1-50
28 May 2008 | by Staff
and worldwide brand director of Johnnie Walker in the 80s; a marketing director for PepsiCo in Germany ...
Digital: Ladbrokes hires TBG for web job
29 Apr 2008
and mobile work. Ladbrokes' online account was previously handled by Vizeum, while Walker Media handles its ...
PepsiCo poised to axe Lineker as Walkers brand ambassador
18 Mar 2008 | by Gemma Charles
LONDON - Walkers crisps is to drop sport pundit Gary Lineker as the face of the brand, bringing...Walkers ad agency, Abbott Mead Vickers BBDO, has been briefed to come up with a fresh campaign ... that the former England footballer-turned-TV presenter will still feature in Walkers 2008 campaigns, with the new ... it switched to AMV following a global agency realignment in 1998. Lineker fronted the launch of Walkers ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
