Trend for strong to grow stronger is set to continue
25 Feb 2009 | by Steve Barrett
' creative agencies. There is still room to manoeuvre, however, and an independent such as Walker Media has ...
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Doritos goes down the DIY route
11 Mar 2009 | by Staff
Client: Walkers Snack Foods Agency: OMD UK Lead planners: Sam d'Amato and Pauline Kho We needed to inspire participation, create conversation and rebuild a brand identity in the minds of our target group. Strategy We embraced the insight that our target audience looks to its peers ...
M&S and John Lewis square up
02 Dec 2008 | by Richard Wood
as possible. The "Home Movie" campaign, planned by Walker Media, shows M S models Myleene Klass, Twiggy, Erin ...
Barclaycard beats credit blues
18 Nov 2008 | by Richard Wood
The latest campaign for Barclaycard, created by ad agency Bartle Bogle Hegarty and planned by Walker Media, marks a break from tradition. Following several years of ads featuring Julian Rhind-Tutt and Stephen Mangan, the brand has moved away from the humour provided by the Green Wing actors towards a more ...
This Is What I Do: George Patten, Accenture
18 Nov 2008 | by Staff
of James Walker and Jeffrey Merrihue has helped me continue to develop and take advantage of fantastic ...
Meet Glyn Butterworth, Barclaycard
12 Nov 2008 | by Staff
Brand controlled? Barclaycard (above-the-line media, digital creative and media). Agencies used? Walker Media for all above-the-line planning and buying. Dare and Walker-i for digital creative, planning and buying. What are your priorities over the coming 12 months? Establishing Barclaycard as a ...
Meet the auditors
11 Nov 2008 | by Sarah Crawley-Boevey
good plan. It could be a crap plan that was bought well. James Walker, president of the Media ...
BBH wins Grand Prix at IPA Effectiveness Awards
04 Nov 2008 | by Tristan O'Carroll
brand Johnnie Walker. Started in 1999, the IPA said the campaign has transformed the brand and produced ...
Meet Alan Beesley, BrightHouse
28 Oct 2008 | by Staff
Brand controlled? The rent-to-own retail chain BrightHouse. Media agencies used? Walker Agency is our lead creative and communications planning agency, and all our media planning and buying is done through AMS. What are the big issues at BrightHouse over the next year? We're committed ...
The first media superpower
28 Oct 2008 | by Steve Barrett
Walker into the nascent group buying operation. In October, after much umming and aahing about a name ... chief executive and chairman Ray Morgan and head of TV buying Christine Walker. In the first few months ... and horses near Cheltenham. Christine Walker Steve King says: "She was clearly a very visible personality ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
