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Walkers set to blitz UK with Star Wars link-up
01 Apr 1999 | by BEN ROSIER
Walkers Crisps plans to become one of the major UK players to tie-up with the new Star Wars film, which is set to become one of the largest movie merchandising and licensing enterprises ever seen around the world.
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
