to remove filtersOpinion: The Marketing Society Forum - Will big-budget celebrity Christmas ads put consumers off this year?
25 Nov 2008
. This is the reason why the Walkers/Gary Lineker campaign was such a successful and long-lived one: it exemplified ...
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Mark Ritson on Branding: A statistical imbalance
17 Feb 2010 | by Mark Ritson
AA batteries, Walkers crisps and Coca-Cola. Asda countered that many of these products had been on a ...
Bartle Bogle Hegarty dominates IPA Effectiveness Awards
04 Nov 2008 | by Alex Brownsell
: Special prizes Grand Prix - Bartle Bogle Hegarty for Johnnie Walker, Diageo Effectiveness Company ... Foundation Best International Multi-Market - Bartle Bogle Hegarty for Johnnie Walker, Diageo Gold Awards Bartle Bogle Hegarty for Johnnie Walker, Diageo Bartle Bogle Hegarty for KFC RKCR/Y R ...
Marketers build brand 'me' to promote their careers
14 Oct 2008 | by Brian Oliver
UK and Walkers Snack Food. Well-known on the conference circuit, Glenn is unquestionably one ...
Biggest brands: Top 10 brands by product category 2008
23 Sep 2008 | by Jane Simms
and indulgence. Walkers Baked crisps saw 56% growth, but the mother brand also performed well. Walkers' regular ... . Yet the only brand to lose sales last year was another Walkers brand - Sensations. When it launched it performed strongly on the back of interesting new flavours and a premium positioning. While Walkers focuses ...
The dangers of stretching brand extensions too far
12 Aug 2008 | by Nicola Clark
offerings such as Johnnie Walker Blue Label, while Smirnoff has entered the ready-to-drink market with pre ...
Vision Express hands £5m media account to Walker Media
17 Jul 2008 | by Jeremy Lee
£5m media account to Walker Media.
The Marketing profile: Angus McIver of Morrisons
03 Jun 2008 | by Jemima Bokaie
for Walkers. 'My favourite brand is Walkers,' he says. 'It tells a phenomenally consistent story and is true ... , PepsiCo (Walkers) 1997-2000 Central European marketing director, PepsiCo 2000-2003 Vice president, insight, PepsiCo (Walkers) 2003-2007 Director of brand and customer insight, rising to UK marketing ...
DSGi hikes digital and direct spend to drive sales
28 May 2008 | by Gareth Jones
The beleaguered electronics retailer has appointed Publicis Dialog and Publicis Modem to its agency roster, bringing them alongside M C Saatchi, Walker Media and Play London. DSGi plans to bolster the below-the-line portion of its 80m annual spend in an effort to stave off competition from US rival Best ...
Power 100 Marketers of 2008: 1-50
28 May 2008 | by Staff
and worldwide brand director of Johnnie Walker in the 80s; a marketing director for PepsiCo in Germany ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
