Walker lands £5 million JJB Sports media account
20 May 2010 | by Ian Darby
LONDON - JJB Sports, the sports clothing retailer, has appointed Walker Media to handle its £5...Walker Media client, is the acting chairman of JJB. ...
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DSGi appoints Steak to drive brands online
25 May 2010 | by Joe Thomas
%. In the UK, M C Saatchi handles DSGi's advertising for its retail brands, with Walker Media handling media ...
Superdrug calls £5 million creative review
13 May 2010 | by Matt Williams
, Mindshare and Walker Media. Last year, Superdrug signalled its intentions to boost its online presence ...
Tesco plans World Cup promotions
07 Apr 2010 | by Joe Thomas
-Cola, Mars and Walkers through a promotion called 'Win with Clubcard!', launching this month. When ...
Mark Ritson on Branding: A statistical imbalance
17 Feb 2010 | by Mark Ritson
AA batteries, Walkers crisps and Coca-Cola. Asda countered that many of these products had been on a ...
Iceland to choose a customer as new ambassador
08 Feb 2010 | by Joe Thomas
The supermarket chain has launched a nationwide PR campaign to find a 'new face of the brand', inviting people to attend live auditions at the end of March. These will be judged by Iceland's chairman, Malcolm Walker, and its current 'face', Coleen Nolan, who said last week that she would be giving up her ...
Retailers react to new grocery supply code
04 Feb 2010 | by Alex Brownsell
". Iceland chief executive Malcolm Walker has criticised the move as "madness". Speaking to The Daily ... fact of life." The Forum of Private Business (FPB) dismissed Walker's comments as "extremely ...
Carat, MediaCom and OMD top media agencies in Marketing's Adwatch of the Year 2009
15 Dec 2009 | by Staff
5 Mediaedge:cia 87 45 6 ZenithOptimedia 81 42 7 Walker Media 57 44 8 ...
Marketing's Adwatch of the Year 2009
15 Dec 2009 | by Staff
.18 13 4 Marks Spencer RKCR Y R/Walker Media 10 152 16.82 43.23 14 10 DFS Uber ... KFC Bartle Bogle Hegarty, Duke/Walker Media 13 136 13.69 21.75 18 - Foxybingo.com Biscuit/Concord, Walker Media 8 132 3.89 4.27 19 15 Danone RKCR Y R/Mediaedge:cia 12 ...
Top 10 ads with the highest recall in a single week in Adwatch 2009
15 Dec 2009 | by Staff
LONDON - A Confused.com commercial with people commenting on the ease of use on its new website scored the highest recall at 783% in a single week in Marketing's Adwatch of the Year during 2009.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
