Click 
to remove filters
LONDON - Walkers and O2 have joined up on a mobile marketing collaboration to offer consumers the largest-ever, free SMS vote for Walkers 'Do us a flavour' crisps campaign.
Walkers Snacks is to be the first company to offer customers text credits direct to their mobile phones as part of the UK's biggest on-pack text promotion, with 42m worth of prizes up for grabs.
Walkers Snacks is making its wireless marketing debut at the end of January with an on-pack text promotion for its Thai Chilli Sensations and Salt Shake variants. Called the 'Walkers Football Txt' promotion, it will provide winners with free match tickets and has been devised by Cubo Brand Communications...
I once met Hugh Laurie at James Garrett and Partners where he was signing to be a director. I m not sure if he did anything, but he was charming, funny and affable. He is acclaimed for his partnership with Stephen Fry and if the mass audience knows him it is most likely to be for his roles in Jeeves...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
