20 Oct 2010
Walkers crisp brand Doritos has launched a new campaign to promote two new flavours inspired
27 Jun 2011
| by Noelle McElhatton
CANNES 2011: Walkers, the crisp brand owned by PepsiCo, won the first Creative Effectiveness Grand...Chocolate and TVNZ, a New Zealand TV programme, picking up one Lion apiece.
The Walkers campaign saw ...
category, ads had to have won a Lion or been shortlisted at last year's festival. Walkers' Sandwich ...
02 Dec 2011
| by Staff
brand event strategy at a music event
Orange RockCorps
Walkers - Orange RockCorps
Best ...
Vickers BBDO
Walkers - Sandwich
Leisure
Whynot!
Malaysia Night
Media ...
03 Nov 2011
| by John Reynolds
Tweet sent to rival Walkers on a celebratory day for Tyrrells earlier this year, he wrote: 'Just heard ...
, founded in 2002, was one of the pioneers of the now-mainstream premium crisps market - a category Walkers ...
of Tyrrells has an RRP of 69p, making it significantly more expensive than Walkers. 'We operate right ...
09 Sep 2011
| by Staff
Marks Spencer Microsoft Virgin Atlantic *Walkers *Johnnie Walker *Lynx *ComparetheMarket
Innovators ...
23 Sep 2008
| by Jane Simms
and indulgence. Walkers Baked crisps saw 56% growth, but the mother brand also performed well. Walkers' regular ...
. Yet the only brand to lose sales last year was another Walkers brand - Sensations. When it launched it performed strongly on the back of interesting new flavours and a premium positioning. While Walkers focuses ...
13 Dec 2011
| by Gail Kemp
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Marks Spencer
Rainey Kelly Y R/ Walker Media
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290
33 ...
.86
95.13
8
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Currys PC World
M C Saatchi/ Walker Media
22
202 ...
.28
19
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Bartle Bogle Hegarty/ Walker Media
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02 Jun 2010
| by Nicola Clark
.
Favourite brand: John Lewis, Mr Mrs Smith
Favourite campaign: Walkers 'Do us a flavour'
Biggest ...
.'
Favourite campaign: Walkers 'Do us a flavour'
Biggest challenge: 'If consumer spending decreases, there ...
15 Sep 2009
| by Nicola Clark
brands were Heinz and Walkers. A total of 77% of respondents said they loved or liked the Heinz brand while 74% of respondents liked Walkers. The least-loved food and drink brand was Red Bull, with 51 ...
27 May 2009
| by Staff
, with responsibility for the UK's leading crisp brand, Walkers, Amin has put a good deal of thought into the shape ...
has also overseen the retention of Walkers' Carbon Trust carbon-reduction label, making it the first ...
, the former Walkers crisps marketer who rose to become PepsiCo president, remains an inspirational figure ...