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Client: Walkers Agency: Hill & Knowlton Campaign: The launch of Salt & Lineker flavoured crisps...Client: Walkers Agency: Hill Salt branded crisps, to exploit Gary Lineker s endorsement of the brand through BMP DDB Needham s No More Mr Nice Guy ad campaign. The concept became ... advertising equivalence for the campaign is estimated to be pounds 603,543, while Walkers claims ...
and Knowlton, Ketchum Life and Dawson Walker Communications for the account. It will work to ensure consumers...The Consumers Association has appointed Consolidated Communications to conduct a three-month repositioning project for its Which? brand in the south of England. Consolidated competed against Hill and Knowlton, Ketchum Life and Dawson Walker Communications for the account. It will work to ensure consumers ...
The three most talked-about ads during the first quarter of 2002 involved eight celebrities, according to the latest quarterly Ads That Make the News survey, compiled by PR agency Propeller and media monitoring company, Media Report Editorial. Crisp brand Walkers tops the poll with a run of national ...
/Rory McGrath 48 Walkers Crisps Gary Lineker 37 Levis ...
such as Walkers and McDonald's have been criticised in the past for the use of celebrities in their advertising ...
: Channel 5, Walker s Crisps, and now guest appearances on the wrappers of Cadbury chocolate bars ...
, celebrities and controversy. Just check out the coverage for Wonderbra, Gary Lineker s Walker Crisps ...
magazines will consider them if your approach is right. Gayle Walker, account director of specialist ... . Opinions differ among public relations people about who should produce advertorials. Gayle Walker ...
trust. Executive fashion editor of Marie Claire Elizabeth Walker agrees that any editorial ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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