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Walkers chooses text for bar promotion

LONDON - Walkers Snacks has announced the launch of 'Walkers Football Txt', a promotion aimed...Flytxt, and is specifically pushing Walkers' Thai Sweet Chilli Sensations and Salt & Shake crisps ... in more than 10,000 pubs around the country. Consumers are incentivised to participate in the 'Walkers ... will be available at the point of sale. Victoria Fussell, Walkers trade marketing manager, said: "Research shows ...

Walkers uses DM to promote healthy stance

LONDON - Walkers Crisps is make its first move into direct marketing as it looks to promote its new...marketing campaign breaking early next month. The work will promote Walkers' £20m relaunch, which sees ... : www.walkers-eathappy.co.uk . The website will include an animated version of the Walkers brand icon ... handles PR and media is through OMD. Earlier this month, PepsiCo relaunched Walkers, which has a 50 ...

Walkers uses DM to promote healthy stance

Walkers Crisps is make its first move into direct marketing as it looks to promote its new...marketing campaign breaking early next month. The work will promote Walkers' £20 million relaunch, which ... website: www.walkers-eathappy.co.uk. The website will include an animated version of the Walkers brand ... handles PR and media is through OMD. Earlier this month, PepsiCo relaunched Walkers, which has a 50 ...

Walkers to back fantasy World Cup competition

Walkers Crisps is to sponsor a World Cup version of the Daily Telegraph s Fantasy Football...Walkers Crisps is to sponsor a World Cup version of the Daily Telegraph s Fantasy Football ... to support Walkers advertising featuring Gary Lineker. The former England captain has recorded the message ... in Association with Walkers Crisps, starts on May 17 and runs throughout the World Cup. Participants select ...

Secret singers to surprise passers-by for Walkers

LONDON - Experiential marketing agency CommentUK is launching a campaign for Walkers Crisps...designed Walkers t-shirts. To create the impression for passers by that they are in a musical ... . This latest campaign for Walkers is similar to the failed Phillip Schofield hosted show 'It's Now or Never ...

Former Walkers marketing chief joins integrated start-up

LONDON - Jonathan Turner, the former marketing director of Walkers Crisps, is one of the founders

Walkers runs into trouble over salt reduction claims

LONDON - Walkers misled consumers when promoting its reduction of salt in Walkers Crisps in a...of Walkers Crisps contains less salt than before, using posters comparing a bag of crisps with a slice ... with two of Cash's objections about the sample pack. First, it failed to make clear that Walkers had ... the salt in our crisps" rather than referring to its main Walkers Crisps line. Second, the pack referred ...

Walkers selects Haygarth for new Sensations flavour launch

LONDON – Walkers has appointed agency Haygarth to develop an integrated campaign for its new...Backhouse, senior brand manager for Walkers Sensations, said: "The launch of Roast Onion Balsamic ...

Not Actual Size hires Derbyshire to manage Walkers

experiential campaigns for clients including Walkers Crisps, Nike and BMW....a nationwide experiential campaign for the current 'Do us a flavour' Walkers Crisps campaign. She ...

ADWATCH: Twin strikers get the results that Walkers wants

, followed by Gary Lineker and Paul Gascoigne in a celebrity double act for Walkers Crisps. The Salt n ... series. This commercial actually makes marketing history because Walkers, in honour of a ... for Walkers Doritos, in 14th place with a commercial inspired by the infamous kitchen feeding scene from ...

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