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London Advertising and Walker Media have won the creative and media briefs respectively from
Ladbrokes has reappointed Walker Media to handle its £9 million media planning and buying account...During the pitch process, run through ISBA, ad agencies were partnered with media agencies to offer Ladbrokes an integrated solution. Walker was appointed despite being paired with its sister agency M C Saatchi, which was the incumbent on Ladbrokes' ad account but lost to SapientNitro, which ...
LONDON - JJB Sports, the sports clothing retailer, has appointed Walker Media to handle its £5...Walker Media client, is the acting chairman of JJB. ...
DLKW Lowe and Walker Media have been appointed by The Health Lottery to handle what is expected...will be the biggest launch of a new brand this year." DLKW and Walker were both tipped to work on the account back ...
Sony Entertainment Television, the pay-TV broadcaster, is set to appoint Walker Media as its first...Walker Media was chosen following a competitive pitch process and it is expected that a formal ... and Virgin Media platforms. The Sony Movie Channel will launch this summer. Walker Media previously ... . Walker Media has repositioned itself following the departure of the 40m Barclays account to WPP's Maxus ...
Sean Healy, the managing director at Walker Media, has been poached by ZenithOptimedia to become...Healy, who joined Walker Media in March 2011 from MediaCom, takes a new role at ZenithOptimedia ... . It is understood that Healy's start date has yet to be agreed, pending the completion of negotiations with Walker Media. Healy was hired by Walker Media as part of a restructure at the independent agency that saw ...
Barclays is to review its £40m global media planning and buying account, held in the UK by Walker...The brief involves all Barclays brands including its credit card offshoot Barclaycard, also held by Walker, which is expected to link up with an international network to compete for the brief. Barclays spends 31m on media in the UK annually, the majority of the global spend, according to Nielsen Media ...
and buying account, after a final shoot-out against Walker Media and the incumbent, the regional specialist
Mindshare previously oversaw the soft drinks business, which covers Pepsi, Pepsi Max and 7Up. OMD already handled the bulk of the spend, working on brands including Walkers, Tropicana and Quaker. The appointment was made without a pitch and is part of a global initiative driven from Pepsi's New York ...
across its juice drinks and Walkers Crisps divisions, before taking the role of marketing and innovation ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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