Walkers denies ditching Lineker
15 Aug 2011 | by Loulla-Mae Eleftheriou-Smith
Walkers has denied ditching brand ambassador Gary Lineker from its future campaigns, stating that he will have a role with the brand for "years to come".
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Walkers is launching special pack designs for Christmas in conjunction with the Make-A-Wish Foundation, a charity that grants wishes to children with life-threatening illnesses. Following a Design a Special Bag competition run earlier this year the packs feature illustrations of Santa and a snowman...
Walkers has denied ditching brand ambassador Gary Lineker from its future campaigns, stating that he will have a role with the brand for "years to come".
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Walkers is introducing the line 'Little slices of happiness' in a campaign that sees people including brand frontman Gary Lineker spawning several 'crisp-thin' copies of themselves while eating a packet of the crisps.
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Originally published in 'Consumer Superbrands Volume VI', July 2004. The book reviews the UK's strongest consumer brands as judged by an independent judging panel.
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