02 Apr 2012
Gary Lineker gets a "baked" makeover to launch Walkers' new star-shaped crisps in the latest spot...Lineker said: "Filming the new Baked Stars ad really was a lot fun. Over the years, Walkers adverts have seen me do a lot of crazy things and wear a lot of different costumes, but I ve never been baked ."
The ad airs for the first time during Britain s Got Talent this Saturday. ...
21 May 2004
| by Dominic Mills, dominic.mills@haynet.com
In any pantheon of great British business stories of the past 20 years, Walkers would be right up..., Walkers has risen far and fast. That it sells 11 million packs a day is down to three things: a non ...
.
And yet I can't help feeling deeply ambivalent about Walkers. If every nation is a reflection of its snacking culture, what does Walkers' dominance say about us? It has, for example, no fewer than 16 flavours ...
16 Feb 2012
, encourages the British public to take part in Walkers' new campaign, "what's that flavour?"....The ad, by Abbott Mead Vickers BBDO, aims to get the nation talking about Walkers' three new mystery flavours. It's set to Craig David s 2008 hit What s Your Flava? . ...
21 Sep 2005
When UK consumers have a snack-attack, the chances are that Walkers crisps will be their nibble...Sales of Walkers crisps increased by 12% in 2003 to £535m,
according to TNS Superpanel, with TV ads and campaigns featuring brand
spokesman Gary Lineker being core to that growth. Walkers began ...
the strapline 'Don't you insist on Walkers crisps?' But the impact of its TV advertising was stepped up ...
16 Aug 2011
| by Sarah Johnson
Rumours in the Sunday papers that claimed Gary Lineker had been dropped by Walkers have now been...Lineker's relationship with Walkers began in 1995. The popular Leicester-born sportsman was seen as a perfect match to the brand's Leicester heritage, sending up his "nice guy" persona in a series ...
.
Walkers yesterday vigorously denied claims by Sunday tabloid newspapers that its brand ambassador ...
05 Jun 1998
| by EMMA HALL
BMP DDB s famous campaign for Walkers Crisps starring Gary Lineker
is likely to continue, at least...BMP DDB s famous campaign for Walkers Crisps starring Gary Lineker
is likely to continue ...
that creative would also originate in the US appear to
have been allayed and it is understood that Walkers has ...
.
Paul Weiland, who has directed most of the Walkers ads through BMP, has
said he will be happy to work ...
06 Aug 2008
Walkers Snacks has asked experiential outfit Not Actual Size to create a 'voting frenzy' around its
05 May 2010
Walkers has launched its very own 'Flavour Cup' as it pits flavours from around the World against
20 Apr 2000
| by CORDELIA BRABBS
Walkers is offering to send famous footballers to schools for a day
as an extension of its Free...Walkers is offering to send famous footballers to schools for a day
as an extension of its Free Books for Schools cause-related marketing
initiative. The company is offering the five schools which collect the
most Free Books for Schools tokens over the coming weeks the chance to
win a footballer ...
01 Feb 1996
| by ADAM CROZIER
, Walkers use of Lineker has already proved
highly successful and naming a flavour after him may prove ...
