New campaign: Walkers
06 Apr 2005
Walkers is launching a campaign to highlight the fact that its core range of crisps is now lower...Walkers, Walkers Sensations and Walkers Max. Walkers Potato Heads and Walkers Lites are cooked in 100 ...
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Walkers wishes
12 Nov 1998 | by LISA CAMPBELL
Walkers is launching special pack designs for Christmas in conjunction with the Make...Walkers is launching special pack designs for Christmas in conjunction with the Make-A-Wish Foundation, a charity that grants wishes to children with life-threatening illnesses. Following a Design a Special Bag competition run earlier this year the packs feature illustrations of Santa and a ...
Brand Health Check: Walkers
11 Jan 2006 | by Nicola Clark
Walkers is in danger of losing its crown as the UK's biggest grocery brand, as health concerns hit...of crisps. As a result, sales of flagship PepsiCo snack brand Walkers crisps are suffering. The snacking ... -profile brands, Walkers has been hit hard. Last year the brand announced it was to close its crisp factory ... played a key role in the decline of the core Walkers brand. Childhood obesity has tripled over the past ...
Homegrown hols for Walkers
07 Mar 2008 | by James Quilter
Walkers makes a family affair of its first on-pack campaign in years, writes James Quilter....the power of promotions. In particular, he praised PepsiCo brand Walkers, which had previously run campaigns such as Books for Schools and Moneybags - all considered classics. Glenn s speech was timely, as Walkers ... s success, Walkers has not launched a promotion since it ended in 2005. This month, Walkers is aiming ...
Walkers names snacking chief
22 Aug 2007
Walkers has appointed Danone marketer Thomas Delabriere to a new marketing director role as part.... The appointment follows that of Sean Summers, who was recently named marketing director for Walkers' 'better for you' brands, which include Walkers Baked. Delabriere has held a number of roles in Danone's dairy ...
Wotsits revamps under Walkers
19 Dec 2002 | by TANIA MASON
Walkers is set to unveil a £2m relaunch of Wotsits next month, after acquiring the snack brand from...credits for SM:tv Live, as part of Walkers' ongoing deal with the programme. The UK's biggest crisp ... success of its own Cheetos kids' cheese snack. The TV campaign, the first by Walkers incumbent agency ... Wotsits?' The gang are eating Really Cheesy Walkers Wotsits and when they put their packets down, a range ...
Walkers denies ditching Lineker
15 Aug 2011 | by Loulla-Mae Eleftheriou-Smith
Walkers has denied ditching brand ambassador Gary Lineker from its future campaigns, stating...Miranda Sambles, marketing director at Walkers, said there was "no change whatsoever" to Gary Lineker's role or relationship with Walkers crisps, following reports in two Sunday tabloid newspapers ... is set to focus on the three main ingredients for Walkers Crisps 100% British potatoes, Sunseed oil ...
Walkers launches Sensations site
30 Mar 2009 | by Jacquie Bowser
LONDON - Walkers Crisps has launched a website for its premium crisp brand Sensations following a...of Walkers Sensations, said: "The launch of Sensations' first-ever website is an integral part of the massive ...
Walkers reviews promotions work
16 Aug 2006
promotions and in-store marketing account for Walkers crisps....on the review. Last year Haygarth worked on the launch of Walkers Sensations' roast onion and balsamic variant ...
Adwatch reviews: Walkers
16 Sep 2008
LONDON - Logan Wilmont, executive creative director of Draftfcb, reviews the Walkers TV commercial...'s no fluke for Walkers - this is return on consistent investment. The brand's ads featuring football hero ... of Britain's longest-running campaigns. In 1995 Walkers, which is based in Leicester, picked the city ... , and their loyalty and consistency has paid off. It isn't my favourite Walkers ad, but it illustrates the flexibility ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
