Doritos 'late night' by AMV BBDO
20 Oct 2010
Walkers crisp brand Doritos has launched a new campaign to promote two new flavours inspired
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PepsiCo's Walkers wins first-ever Creative Effectiveness Grand Prix at Cannes
27 Jun 2011 | by Noelle McElhatton
CANNES 2011: Walkers, the crisp brand owned by PepsiCo, won the first Creative Effectiveness Grand...Chocolate and TVNZ, a New Zealand TV programme, picking up one Lion apiece. The Walkers campaign saw ... category, ads had to have won a Lion or been shortlisted at last year's festival. Walkers' Sandwich ...
Sky marketer scoops top prize at Brand Event Awards
02 Dec 2011 | by Staff
brand event strategy at a music event Orange RockCorps Walkers - Orange RockCorps Best ... Vickers BBDO Walkers - Sandwich Leisure Whynot! Malaysia Night Media ...
Tyrrells' Oliver Rudgard has a few things in common with the posh Hereford brand
03 Nov 2011 | by John Reynolds
Tweet sent to rival Walkers on a celebratory day for Tyrrells earlier this year, he wrote: 'Just heard ... , founded in 2002, was one of the pioneers of the now-mainstream premium crisps market - a category Walkers ... of Tyrrells has an RRP of 69p, making it significantly more expensive than Walkers. 'We operate right ...
Hall of Fame shortlists finalised and deadline extended
09 Sep 2011 | by Staff
Marks Spencer Microsoft Virgin Atlantic *Walkers *Johnnie Walker *Lynx *ComparetheMarket Innovators ...
Biggest brands: Top 10 brands by product category 2008
23 Sep 2008 | by Jane Simms
and indulgence. Walkers Baked crisps saw 56% growth, but the mother brand also performed well. Walkers' regular ... . Yet the only brand to lose sales last year was another Walkers brand - Sensations. When it launched it performed strongly on the back of interesting new flavours and a premium positioning. While Walkers focuses ...
Marketing's Adwatch of the Year 2011
13 Dec 2011 | by Gail Kemp
.59 4 8 Marks Spencer Rainey Kelly Y R/ Walker Media 20 290 33 ... .86 95.13 8 - Currys PC World M C Saatchi/ Walker Media 22 202 ... .28 19 19= KFC Bartle Bogle Hegarty/ Walker Media 10 97 17.99 29 ...
Power 100: Next Generation
02 Jun 2010 | by Nicola Clark
. Favourite brand: John Lewis, Mr Mrs Smith Favourite campaign: Walkers 'Do us a flavour' Biggest ... .' Favourite campaign: Walkers 'Do us a flavour' Biggest challenge: 'If consumer spending decreases, there ...
The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored
15 Sep 2009 | by Nicola Clark
brands were Heinz and Walkers. A total of 77% of respondents said they loved or liked the Heinz brand while 74% of respondents liked Walkers. The least-loved food and drink brand was Red Bull, with 51 ...
Power 100 Marketers of 2009: 1-50
27 May 2009 | by Staff
, with responsibility for the UK's leading crisp brand, Walkers, Amin has put a good deal of thought into the shape ... has also overseen the retention of Walkers' Carbon Trust carbon-reduction label, making it the first ... , the former Walkers crisps marketer who rose to become PepsiCo president, remains an inspirational figure ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
