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Walkers is backing the launch of Doritos Dippas, a new range of chips and dips, with a pounds 3m...Walkers is backing the launch of Doritos Dippas, a new range of chips and dips, with a pounds 3m television campaign featuring former Miss USA Ali Landry. The ad, which breaks on April 13, shows Landry and a nerdy young man arriving at an LA house, where she asks him if he fancies a dip. He assumes ...
LONDON - Walkers is to be unveiled as the sixth sponsor of the new £450m Wembley Stadium....sponsorship package is £1m-£1.5m a year. Walkers' contract includes a value-in-kind element. This will see ... and corporate hospitality opportunities. Walkers' tie-up with Wembley is not its first foray into football stadium sponsorship. It holds the naming rights to the Walkers Bowl, home of Coca-Cola Championship side ...
By far the best ad I've heard recently on air is Walkers Max's 'Lost steak opera'..... Ian Hepburn, senior brand manager, Walkers Crisps, says: Walkers Max is all about big flavours, which ...
as brand spokesman for Walkers crisps. Much like his tenure as Match of the Day anchorman, few thought ... for their unimaginative delivery - his Walkers ads seem, of late, to have improved. It is Lineker's apparent willingness ... have seen Lineker as a chef, a sunflower and an opera singer. This latest execution, for Walkers ...
%, Walkers saw scope for exploiting one of today s biggest marketing opportunities: the Spice Girls ... using footballer Gary Lineker. Walkers signed Lineker up for its No more Mr Nice Guy campaign ... of the Walkers ads. It twists the familiar No more Mr Nice Guy strapline to become No more Mr Spice ...
in the new commercial for Walkers crisps....in the new commercial for Walkers crisps. The ad, created by Abbott Mead Vickers BBDO, promotes a new Walkers free books for schools initiative whereby the five schools that collect the most ... been used as an occasional front man for Walkers. In their last contest, Lineker attempted to get rid ...
When UK consumers have a snack-attack, the chances are that Walkers crisps will be their nibble...Sales of Walkers crisps increased by 12% in 2003 to £535m, according to TNS Superpanel, with TV ads and campaigns featuring brand spokesman Gary Lineker being core to that growth. Walkers began ... the strapline 'Don't you insist on Walkers crisps?' But the impact of its TV advertising was stepped up ...
Walkers is offering to send famous footballers to schools for a day as an extension of its Free...Walkers is offering to send famous footballers to schools for a day as an extension of its Free Books for Schools cause-related marketing initiative. The company is offering the five schools which collect the most Free Books for Schools tokens over the coming weeks the chance to win a footballer ...
LONDON - Walkers Crisps is make its first move into direct marketing as it looks to promote its new...marketing campaign breaking early next month. The work will promote Walkers' £20m relaunch, which sees ... : www.walkers-eathappy.co.uk . The website will include an animated version of the Walkers brand icon ... handles PR and media is through OMD. Earlier this month, PepsiCo relaunched Walkers, which has a 50 ...
Walkers Crisps is to sponsor a World Cup version of the Daily Telegraph s Fantasy Football...Walkers Crisps is to sponsor a World Cup version of the Daily Telegraph s Fantasy Football ... to support Walkers advertising featuring Gary Lineker. The former England captain has recorded the message ... in Association with Walkers Crisps, starts on May 17 and runs throughout the World Cup. Participants select ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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