BRIEFS: Walkers Snacks makes wireless marketing debut
16 Jan 2003
Walkers Snacks is making its wireless marketing debut at the end of January with an on-pack text
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Best of the tech blogs
26 Sep 2008
WALKERS' CSR STUNT...Posted by Robin Wilson http://robin1966.blogspot.com 21 September - You may have seen the ads for the Walkers Do Us A Flavour campaign. The crisp giant is asking us, the people, to come up with new flavours of crisps. The winner gets 50,000 and one per cent share of the profits... Walkers has made the prize ...
Walkers creates £42m text-to-win promotion
12 Jun 2003 | by Ravi Chandiramani
Walkers Snacks is to be the first company to offer customers text credits direct to their mobile...The Walkers TXT2WIN programme rolls out from this week on 270 million packs of Walkers Snacks ... content, in the light of criticism over the Walkers 'Books for Schools' cause related marketing scheme. Walkers is the first company to offer branded text credits direct to consumers' mobile accounts, worth 5 ...
Walkers teams up with O2 for flavour vote by text
09 Mar 2009 | by Fiona Ramsay
LONDON - Walkers and O2 have joined up on a mobile marketing collaboration to offer consumers...on 1 May. The Walkers' free SMS vote will be promoted on the 30 million finalist flavour packets ... the Walkers mobile website or obtain their O2 free SIM cards. The Walkers campaign launched in July ...
PERSPECTIVE: Walkers ads set a standard for what BT should achieve
07 Feb 1997 | by STEFANO HATFIELD
. In an ideal world, BT s work would move closer to that of Walkers which is, along with Tango, the finest advertising on telly today. The public adores the campaign and it has made Walkers Britain s largest food ... , when Lineker began, the Walkers task was made easier because of the coup factor involved in landing ...
School Reports 2011: Walker Media
05 Sep 2011 | by Staff
The biggest news from Walker Media in 2010 was on the management floor, where the co-founder Phil...Score: 6 Agency fact file: Walker Media Type of agency Media ... Davis chief executive Mark Syal head of Walker-i Jon Horrocks head ... that Georgiadis will be gradually letting his steady hand slip from Walker Media's tiller (or take his eye off ...
News brief: Orange drops Carat and Walker Media
08 Jul 2008
Orange has dropped Carat and Walker Media from its media review. The shortlist now comprises i
Analysis: Kellogg follows the youth shift to computer games - TV advertisers are worried young viewers are switching off to play computer games. But can they reach them by placing their brands in the games? Mark Tungate reports
08 Apr 1999 | by MARK TUNGATE
Martin Glenn, president of Walkers Snack Foods, last month warned delegates at TV Barcelona...Martin Glenn, president of Walkers Snack Foods, last month warned delegates at TV Barcelona that young audiences playing computer games posed a real threat to traditional TV advertisers. US cereal giant Kellogg is clearly in agreement. Last week Marketing revealed that Kellogg, worried about ...
BT’s Bobo rang most bells in ’97 Adwatch survey
11 Dec 1997 | by JAMES CURTIS
with the Spice Girls for Walkers are the stars of the 1997 Adwatch of the year....BT s boxer dog Bobo , the National Lottery s Winsday and Gary Lineker s pairing up with the Spice Girls for Walkers are the stars of the 1997 Adwatch of the year. These are the three most ... , ran for four weeks and achieved 94% recall. Walkers Gary Lineker and Spice Girls ad, by BMP ...
Sony Ericsson promotes Steve Walker to global head of marketing
09 Mar 2011 | by Sarah Shearman
Sony Ericsson has promoted Steve Walker, acting head of marketing, to global head of marketing...Walker replaces Lennard Hoornick, who left the company six months ago to "pursue new challenges". Walker has been at Sony Ericsson since 2001 and has held positions including head of product market and head of portfolio planning. He has most recently been acting as head of marketing since Hoornick ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
