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The week in marketing

Wallace and Gromit.The 30-second ad, created by Beattie McGuinness Bungay, shows the pair attempting ...

Choosing the right brand ambassador

of choice appear to be Aardman Animation's Wallace and Gromit, who have been signed up to represent ... . Wallace and Gromit and Paddington Bear, who is used to promote Unilever's Marmite, appeal to brands ... Kingsmill's tie-up with Wallace and Gromit is perfect in the context of the characters' latest bakery ...

John Lewis to release cover of Beatles classic

In response to customer demand the department store chain is launching 20,000 free downloads of the track on its website. It is encouraging anyone that downloads it to make a donation to the Wallace and Gromit's Children's Foundation, its registered charity of the year. The song was re-recorded by the John ...

John Lewis to launch remix of Beatles classic

In response to customer demand the department store chain is launching 20,000 free downloads of the track on its website. It is encouraging anyone that downloads it to make a donation to the Wallace and Gromit's Children's Foundation, its registered charity of the year. The song was re-recorded by the John ...

The Week in Marketing: 2 December 2008

Npower animation tie Npower has signed Aardman Animation characters Wallace and Gromit as brand ambassa-dors ahead of a radio and press campaign focused on energy efficiency, which will break on Friday ... toward the brand. Wallace and Gromit return to UK TV this Christmas in A Matter of Loaf and Death, a 30 ...

Politics of the COI

majority in a snap general election, they should be considered with some seriousness. Mark Wallace ...

Opinion: The Marketing Society Forum - Does the revival of 'retro' products show marketers lack imagination?

Roll. Judges Michel Roux Jr and Gregg Wallace loved it, which may bode well for the brand ...

News brief: Nytol to roll out TV ad

Nytol, the GlaxoSmithKline-owned sleeping pill brand, is to roll out a TV ad by Wallace and Gromit

Cobra beer links with Curzon Cinemas

. Last month Cobra began pub-based podcasts, hosted by Danny Wallace and Dom Joly, as part of its drive ...

Cobra poised for 'Pubcast' campaign

Wallace and comedian Dom Joly as it looks to position the beer brand beyond its Indian restaurant

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.