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Olins named chief executive of WARC

of the World Advertising Research Center (WARC)....the role at the advertising and media intelligence service, warc.com. He leaves Haymarket after ten years ... such as WARC was too much for me to resist. Haymarket is a great company and I thank Haymarket and my colleagues for the wealth of experiences I have had here." His arrival at WARC comes as Robin Sutton ...

Warc cuts global adspend forecast to 3.2%

Marketing intelligence service Warc has reduced its global adspend growth forecast from 4.6% to 3.2%....soured, according to Warc. Suzy Young, data editor at Warc, said: "Global economic conditions remain ... slot a year earlier than Warc previously predicted. The prediction for 2012 is for 5.7% growth. Warc is due to release its consensus global adspend forecast, which collates third-party forecasts ...

Warc chief executive Olins steps down

Rufus Olins, the chief executive of Warc, has resigned with immediate effect after nearly three.... Olins joined Warc in January 2009 from Haymarket Media Group, where he was managing director ... everything I hoped for and more at Warc in a short space of time and have had the pleasure of working with some very talented and committed people. I wish Warc every success and feel confident that it has ...

Warc cuts adspend forecast amid Eurozone troubles

in the Eurozone, according the latest International Ad Forecast by Warc....Young, data editor at Warc, said: "The crisis in the Eurozone is continuing to create havoc ...

Hotline: Warc relaunches with new brand design

The information services company Warc relaunched this week with a new brand design and a number

Hotline: Warc relaunches with new brand design

The information services company Warc relaunched this week with a new brand design and a number

Warc raises global adspend forecasts for 2011

in the Middle East and the impact of the devastating earthquake in Japan, according to the latest Warc Consensus...in the IPA s Bellwether , and global adspend forecasts by ZenithOptimedia last month . According to Warc ... welcome boost, although Warc fails to expand further in its statement. In terms of individual media ... adspend in 2011 and a 6.2% rise for outdoor. Suzy Young, data editor at Warc, said: "Despite recent ...

Warc predicts 3.1% growth for UK ad market

Marketing intelligence service Warc has produced a consensus forecast of 3.1% for this year...The last consensus forecast from Warc in August predicted 4.5% growth. The consensus forecast is based on a weighted average of adspend predictions at current prices from ad agencies, media monitoring companies, analysts, Warc s own team and other industry bodies. Global growth is expected to be 5 ...

Warc adopts new brand identity and signs ad archive deal

LONDON - Warc, the advertising data company, has refreshed its brand identity and website...The new brand identity was created by David Hillman, an award-winning graphic designer who has worked for clients including The Royal College of Nursing and book publisher Phaidon. It sees Warc drop ... Information, a 3m-strong archive of advertisements. Warc has already expanded its knowledge base ...

The Week: People News - Olins named new Warc CEO

Rufus Olins, the managing director of Haymarket Brand Media, has been named the chief executive of the World Advertising Research Centre. Olins will leave Haymarket, the publisher of Campaign, at the end of the current year.

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