Trading places: this week's people moves
13 Jan 2012 | by Sara Kimberley
appointed Rufus Olins, the former chief executive of Warc, as its chief executive. (Campaign ...
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Agencies should become warriors, not worriers
08 Mar 2012 | by Cilla Snowball
by 3.8% in 2012, according to Warc. We have huge international clout. Although we're the 22nd global ...
On the Campaign Couch ... with JB
01 Dec 2011
Public Service Advertising Works 2008. Edited by Judie Lannon, COI, IPA, Warc. Q: The Cabinet Office ...
Warc cuts global adspend forecast to 3.2%
01 Aug 2011 | by Daniel Farey-Jones
Marketing intelligence service Warc has reduced its global adspend growth forecast from 4.6% to 3.2%....soured, according to Warc. Suzy Young, data editor at Warc, said: "Global economic conditions remain ... slot a year earlier than Warc previously predicted. The prediction for 2012 is for 5.7% growth. Warc is due to release its consensus global adspend forecast, which collates third-party forecasts ...
Trading places: this week's people moves
15 Jul 2011 | by Ben Bold
officer ( Campaign ) Rufus Olins , the chief executive of Warc , has resigned with immediate effect after nearly three years at the marketing intelligence group. Olins joined Warc in January 2009 ...
Warc chief executive Olins steps down
14 Jul 2011 | by Daniel Farey-Jones
Rufus Olins, the chief executive of Warc, has resigned with immediate effect after nearly three.... Olins joined Warc in January 2009 from Haymarket Media Group, where he was managing director ... everything I hoped for and more at Warc in a short space of time and have had the pleasure of working with some very talented and committed people. I wish Warc every success and feel confident that it has ...
ZenithOptimedia cuts UK adspend growth forecast to 2.1%
13 Jul 2011 | by Daniel Farey-Jones
The Publicis Groupe media agency's prediction for the UK is more positive than recent revisions from WPP's GroupM, whose forecast was slashed from 3.6% to 1.5%, and the Advertising Association/Warc, down from 2.9% to 1.4%. The most drastic reduction from Zenith in any single medium is in changing ...
Warc raises global adspend forecasts for 2011
04 May 2011 | by Arif Durrani
in the Middle East and the impact of the devastating earthquake in Japan, according to the latest Warc Consensus...in the IPA s Bellwether , and global adspend forecasts by ZenithOptimedia last month . According to Warc ... welcome boost, although Warc fails to expand further in its statement. In terms of individual media ... adspend in 2011 and a 6.2% rise for outdoor. Suzy Young, data editor at Warc, said: "Despite recent ...
Marketing budgets reduced 5.1% in first quarter
18 Apr 2011 | by Daniel Farey-Jones
in spend in 2010 indicated by the Advertising Association/WARC Expenditure Report, which collects spend ...
AA figures predict continuing ad recovery
24 Mar 2011 | by Daniel Farey-Jones
However, growth in 2011 will be less significant than last year when the 6.9 per cent increase was the largest since 2000, according to the new Advertising Association/WARC Expenditure Report. The report predicts that 2012 will see total ad spend growth of 5.5 per cent due to the London Olympics and a revival ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
