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Allan blames agencies' 'negative viewpoint' for C4 ad fall

is comparable to WARC and Thinkbox but above the 0.7% decline ITV stated in its results . David Abraham, chief ...

Industry view: Behind the IAB's digital adspend figures

was coming from. According to previous estimates from the Advertising Association/Warc, digital's share ... 1.6% to 15.92bn. AA/Warc will release actual figures for adspend in 2011 next week. Media Week ...

IAB Figures: Digital adspend grows 14.4% to £4.8bn

the additional spend to digital was coming from, but there would be a clearer picture when the WARC figures ...

Rufus Olins faces challenge of transition at NMA

to become the chief executive of Warc, it seemed to reflect more entrepreneurial aspirations. But when his Warc tenure didn't exactly work out (he left without a job to go to in July 2011, following differences ... previous roles at Haymarket and Warc have involved helping organisations make transitions and I am ...

Trading places: this week's people moves

appointed Rufus Olins, the former chief executive of Warc, as its chief executive. (Campaign ...

Rufus Olins appointed chief executive of Newspaper Marketing Agency

newspapers, has appointed Rufus Olins, the former chief executive of Warc, as its chief executive....in the advertising world, and I intend to provide it." Olins quit Warc last summer without a job to go to . He ...

Warc cuts global adspend forecast to 3.2%

Marketing intelligence service Warc has reduced its global adspend growth forecast from 4.6% to 3.2%....soured, according to Warc. Suzy Young, data editor at Warc, said: "Global economic conditions remain ... slot a year earlier than Warc previously predicted. The prediction for 2012 is for 5.7% growth. Warc is due to release its consensus global adspend forecast, which collates third-party forecasts ...

Trading places: this week's people moves

officer ( Campaign ) Rufus Olins , the chief executive of Warc , has resigned with immediate effect after nearly three years at the marketing intelligence group. Olins joined Warc in January 2009 ...

ZenithOptimedia cuts UK adspend growth forecast to 2.1%

The Publicis Groupe media agency's prediction for the UK is more positive than recent revisions from WPP's GroupM, whose forecast was slashed from 3.6% to 1.5%, and the Advertising Association/Warc, down from 2.9% to 1.4%. The most drastic reduction from Zenith in any single medium is in changing ...

All about...Regional media

the strengths of local media to recruitment advertisers. 5. The most recent Advertising Association/Warc ...

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