Agencies should become warriors, not worriers
08 Mar 2012 | by Cilla Snowball
by 3.8% in 2012, according to Warc. We have huge international clout. Although we're the 22nd global ...
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AA reports UK ad spend lifted 2.7% in 2011
12 Apr 2012 | by Arif Durrani
are taken into account, according to the report - produced in association with Warc. The radio sector ... forecasts show renewed optimism for the UK and for our leadership in the digital economy." The AA/Warc ...
Trading places: this week's people moves
13 Jan 2012 | by Sara Kimberley
appointed Rufus Olins, the former chief executive of Warc, as its chief executive. (Campaign ...
On the Campaign Couch ... with JB
01 Dec 2011
Public Service Advertising Works 2008. Edited by Judie Lannon, COI, IPA, Warc. Q: The Cabinet Office ...
Trading places: this week's people moves
15 Jul 2011 | by Ben Bold
officer ( Campaign ) Rufus Olins , the chief executive of Warc , has resigned with immediate effect after nearly three years at the marketing intelligence group. Olins joined Warc in January 2009 ...
Saatchi & Saatchi and AKQA line up for Euro Effies
13 Jun 2011 | by Sara Kimberley
The awards are organised in partnership with EuroNews and supported by partners including Procter Gamble, Creativebrief and Warc. They reward advertising that builds brands across borders. The UK agencies join 30 finalists in the final round of judging. Germany tops the country with the most ...
Media: All About UK magazine consolidation
14 Apr 2011 | by Alasdair Reid
Association/Warc Expenditure Report figures. 3. Hachette's most important assets in the UK are women ...
India to be fastest growing ad market with +18.5% growth in 2011
09 Mar 2011 | by Staff
into the country's economic growth, according to new data from global marketing intelligence service Warc....Warc's International Ad Forecast, which covers 12 major advertising markets, predicts that India ... all four of the BRIC markets Brazil, Russia, India and China. Warc reports that while India ... . Warc projects that strong consumer sentiment and economic growth will lead to major increases ...
China to join top three global ad markets in 2012
08 Mar 2011 | by Campaign Asia
in 2012, according to the latest International Ad Forecast from Warc....will become the world's third largest advertising economy, behind the US and Japan. Suzy Young, Warc data ... covered in Warc's report. Ad spend in the country is expected to grow 3.5% at current prices in 2011 and 4 ...
UK ad spend reaches £19.4bn
09 Jun 2008 | by Rich Sutcliffe
Yearbook 2008 , WARC UK advertising expenditure, % share Press 39.8 Television 24 ... 's Advertising Statistics Yearbook 2008 , WARC. UK advertising expenditure, year-on-year % change Press ... Association's Advertising Statistics Yearbook 2008 , WARC ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
