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Direct mail spend predicted to fall 1% this year

from the Advertising Association/WARC....of direct mail and changed the method it uses for estimating the average cost of each mailed item. The AA/WARC ... %, according to WARC data editor Suzy Young. Royal Mail's broader definition includes items such as unrequested catalogues/brochures and vouchers/money-off coupons. WARC believes this change, combined ...

Trading places: this week's people moves

appointed Rufus Olins, the former chief executive of Warc, as its chief executive. (Campaign ...

Trading places: this week's people moves

officer ( Campaign ) Rufus Olins , the chief executive of Warc , has resigned with immediate effect after nearly three years at the marketing intelligence group. Olins joined Warc in January 2009 ...

Think BR: AA/Warc forecasters should display a little more Olympic spirit

, to say the least, that the latest AA/Warc forecast for Q3 2012 predicts just 7% growth, writes OAA chief...it was with some sense of anticipation that I opened the Ad Association/Warc s latest forecast, which now extends ... , it s like that even in non-Games periods. But in 2012, even more so. Ad Association/Warc please take note ...

How long can the UK dominate the European digital landscape?

27% share of all that is spent on advertising in the UK (using WARC valuation for main media only ...

UK advertising will return to growth in first quarter

to new figures released today by the Advertising Association (AA) and research specialists Warc....predicts greater growth in UK advertising across 2010, with the AA and Warc upgrading its full-year 2010 ...

Internet outstrips TV but total ad spend plummets 17%

Based on figures from the Advertising Association and WARC, a report from the IAB and PricewaterhouseCoopers shows that internet advertising was the only sector to grow in the first half, taking a total of 1.75bn. The 4.6% growth in all forms of online advertising -- paid-for search, display ...

Warc adopts new brand identity and signs ad archive deal

LONDON - Warc, the advertising data company, has refreshed its brand identity and website...The new brand identity was created by David Hillman, an award-winning graphic designer who has worked for clients including The Royal College of Nursing and book publisher Phaidon. It sees Warc drop ... Information, a 3m-strong archive of advertisements. Warc has already expanded its knowledge base ...

Google launches statistics service for UK users

Morgan, Mindshare, NMA, Ofcom, TNS, The Wall Street Journal and Warc. Users can also submit their own ...

Online adspend up 17% in 2008 to £3.35bn

) and the World Advertising Research Centre (WARC), Phil Stokes, UK head of entertainment and media ...

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