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Agencies should become warriors, not worriers

by 3.8% in 2012, according to Warc. We have huge international clout. Although we're the 22nd global ...

Rufus Olins faces challenge of transition at NMA

to become the chief executive of Warc, it seemed to reflect more entrepreneurial aspirations. But when his Warc tenure didn't exactly work out (he left without a job to go to in July 2011, following differences ... previous roles at Haymarket and Warc have involved helping organisations make transitions and I am ...

Rufus Olins appointed chief executive of Newspaper Marketing Agency

newspapers, has appointed Rufus Olins, the former chief executive of Warc, as its chief executive....in the advertising world, and I intend to provide it." Olins quit Warc last summer without a job to go to . He ...

Warc predicts 3.1% growth for UK ad market

Marketing intelligence service Warc has produced a consensus forecast of 3.1% for this year...The last consensus forecast from Warc in August predicted 4.5% growth. The consensus forecast is based on a weighted average of adspend predictions at current prices from ad agencies, media monitoring companies, analysts, Warc s own team and other industry bodies. Global growth is expected to be 5 ...

On the Campaign Couch ... with JB

Public Service Advertising Works 2008. Edited by Judie Lannon, COI, IPA, Warc. Q: The Cabinet Office ...

Warc cuts adspend forecast amid Eurozone troubles

in the Eurozone, according the latest International Ad Forecast by Warc....Young, data editor at Warc, said: "The crisis in the Eurozone is continuing to create havoc ...

Lowe SSP3 and AMV scoop top gongs at IPA Awards

, sponsored by Warc Program of Humanitarian Attention to the Demobilised, by Lowe-SSP3 Best Social ...

Warc cuts global adspend forecast to 3.2%

Marketing intelligence service Warc has reduced its global adspend growth forecast from 4.6% to 3.2%....soured, according to Warc. Suzy Young, data editor at Warc, said: "Global economic conditions remain ... slot a year earlier than Warc previously predicted. The prediction for 2012 is for 5.7% growth. Warc is due to release its consensus global adspend forecast, which collates third-party forecasts ...

Warc chief executive Olins steps down

Rufus Olins, the chief executive of Warc, has resigned with immediate effect after nearly three.... Olins joined Warc in January 2009 from Haymarket Media Group, where he was managing director ... everything I hoped for and more at Warc in a short space of time and have had the pleasure of working with some very talented and committed people. I wish Warc every success and feel confident that it has ...

ZenithOptimedia cuts UK adspend growth forecast to 2.1%

The Publicis Groupe media agency's prediction for the UK is more positive than recent revisions from WPP's GroupM, whose forecast was slashed from 3.6% to 1.5%, and the Advertising Association/Warc, down from 2.9% to 1.4%. The most drastic reduction from Zenith in any single medium is in changing ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.