Biggest brands: Top 100 online advertisers 2011
22 Mar 2011 | by Adam Wood
CPT. Research is gathered from industry sources (IAB WARC) for weighting adjustments to final totals. ...
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IAB Figures: Digital adspend grows 14.4% to £4.8bn
03 Apr 2012 | by Sarah Shearman
the additional spend to digital was coming from, but there would be a clearer picture when the WARC figures ...
UK adspend fell 9.6% in 4Q 2008
16 Mar 2009 | by Staff
of Advertising Expenditure, researched and compiled by the World Advertising Research Center (WARC) on behalf ...
IPA publishes guidelines on the correct way for marketers to measure ROI
10 Mar 2009 | by Sarah Johnson
website www.IPA.co.uk or the official publishers of the IPA Effectiveness Awards cases, WARC, at its website www.warc.com . ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
