Andrew Walmsley on digital: Agencies dismiss search at their peril
11 Mar 2008
media world. I was at the WARC Research Conference a few weeks ago, and was struck when one ...
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COI and IPA publish book in support of government advertising
24 Jun 2008 | by Gemma Charles
How Public Service Advertising Works , which is published by the WARC, will be launched on 7 July at an event attended by senior marketers from government departments and figures from the advertising industry. According to the bodies involved, it will 'celebrate the effectiveness of public sector advertising ...
75th Anniversary Issue: Disciplines - Broadcast - Giving shape to modern culture
07 Mar 2007 | by James Curtis
.4%, according to WARC. ITV has been hit hardest, ending 2006 with its annual ad revenue down 12.5%. And Ofcom ...
Andrew Walmsley on digital: Lazy agencies will soon be found out
11 Oct 2006
published by the Internet Advertising Bureau (IAB), carried out by PricewaterhouseCoopers and WARC, reveals
Media Analysis: Commercial radio eyes upturn
04 Oct 2006
.1 Source: Advertising Association/WARC * Down 4.5% year on year ...
Outdoor: Outdoor grows up
20 Jul 2005 | by Andy Fry
.5 Source : Advertising Association/WARC DATA FILE - OUTDOOR AD REVENUE Category Jan-Dec 04 ... .8% 2000 697.0 16.9% 1999 596.0 5.9% Source : Advertising Association/WARC DATA FILE ...
MEDIA BRIEF: Magazine ad expenditure set to rise says report
05 Feb 2004
by the World Advertising Resource Centre (WARC). The Forecast of Advertising Expenditure report also predicts
FOR POLICE RECRUITMENT. SPONSORED BY WARC
05 Dec 2002
Deciding to join the police force means making a life-changing commitment to work unsociable hours and face danger, personal insult, rules and responsibility, as well as paperwork.
2002 IPA EFFECTIVENESS AWARDS: SPONSORS' STATEMENTS
05 Dec 2002
at www.posterscope.co.uk. WARC: World Advertising Research Center - Sponsoring the award for Best Insight and Innovation. The World Advertising Research Center (WARC) produces the database WARC ... . WARC recognises the importance of insight and innovation in an industry constantly searching for new ...
2002 IPA EFFECTIVENESS AWARDS: IPA awards will be benchmark for marketing communications
05 Dec 2002 | by MARCO RIMINI, Director of strategy and development, J Walter Thompson (Convenor of judges)
since 1998, our title sponsors: ITV, Posterscope, WARC, Endorsements.TV, AdForum.com and Marketing and ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
