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is comparable to WARC and Thinkbox but above the 0.7% decline ITV stated in its results . David Abraham, chief ...
are taken into account, according to the report - produced in association with Warc. The radio sector ... forecasts show renewed optimism for the UK and for our leadership in the digital economy." The AA/Warc ...
was coming from. According to previous estimates from the Advertising Association/Warc, digital's share ... 1.6% to 15.92bn. AA/Warc will release actual figures for adspend in 2011 next week. Media Week ...
The WPP media-buying powerhouse has changed its tune since its last reading of the runes in December, blaming the retail sales slowdown. It is in good company, with the Advertising Association/Warc ... and disposable income. While AA/Warc stuck to its existing 2012 forecast of 5.4% growth, GroupM picked 3 ...
The credit crunch of 2008, which resulted in what is now being termed "The Great Recession", was the worst post-World War II contraction on record. The economy is out of this but still in intensive care. The question is, how is media doing? Total UK adspend increased 8.1% in 2010. AA/Warc predicts growth of 2 ...
enjoyed revenue growth in three of the four quarters in 2010, according to AA/WARC advertising figures ...
are not yet available, but the most recent prediction from the Advertising Association and WARC in December ...
.6% year on year. In comparison, according to Advertising Association/Warc data, ad spend across all media ...
, the WARC figures show, with ad spend down 9.9% over the year, although WARC's figures exclude supplement ad ... are based on WARC estimates. Cinema was another rare bright spot in the WARC figures, with ad spend down ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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