IPA Effectiveness Awards 2007: Bronze Awards - The Simon Broadbent Award
16 Nov 2007
Best Dedication to Effectiveness to PZ Cussons Sponsored by WARC
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CPT. Research is gathered from industry sources (IAB WARC) for weighting adjustments to final totals. ...
Best Dedication to Effectiveness to PZ Cussons Sponsored by WARC
Total UK online advertising expenditure in 2005 grew by 65.6% to 1,366.4 million ( 1.4 billion) to take the sector s market share to 7.8%. The results of the bi-annual study, carried out in partnership with PricewaterhouseCoopers (PwC) and the World Advertising Research Centre (WARC), reveal ...
) and the World Advertising Research Centre (WARC), reveal that in just six months online advertising expenditure ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.