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AA reports UK ad spend lifted 2.7% in 2011

are taken into account, according to the report - produced in association with Warc. The radio sector ... forecasts show renewed optimism for the UK and for our leadership in the digital economy." The AA/Warc ...

Agencies should become warriors, not worriers

by 3.8% in 2012, according to Warc. We have huge international clout. Although we're the 22nd global ...

Trading places: this week's people moves

appointed Rufus Olins, the former chief executive of Warc, as its chief executive. (Campaign ...

Warc predicts 3.1% growth for UK ad market

Marketing intelligence service Warc has produced a consensus forecast of 3.1% for this year...The last consensus forecast from Warc in August predicted 4.5% growth. The consensus forecast is based on a weighted average of adspend predictions at current prices from ad agencies, media monitoring companies, analysts, Warc s own team and other industry bodies. Global growth is expected to be 5 ...

On the Campaign Couch ... with JB

Public Service Advertising Works 2008. Edited by Judie Lannon, COI, IPA, Warc. Q: The Cabinet Office ...

Lowe SSP3 and AMV scoop top gongs at IPA Awards

, sponsored by Warc Program of Humanitarian Attention to the Demobilised, by Lowe-SSP3 Best Social ...

Trading places: this week's people moves

officer ( Campaign ) Rufus Olins , the chief executive of Warc , has resigned with immediate effect after nearly three years at the marketing intelligence group. Olins joined Warc in January 2009 ...

ZenithOptimedia cuts UK adspend growth forecast to 2.1%

The Publicis Groupe media agency's prediction for the UK is more positive than recent revisions from WPP's GroupM, whose forecast was slashed from 3.6% to 1.5%, and the Advertising Association/Warc, down from 2.9% to 1.4%. The most drastic reduction from Zenith in any single medium is in changing ...

All about...Regional media

the strengths of local media to recruitment advertisers. 5. The most recent Advertising Association/Warc ...

GroupM slashes 2011 adspend growth forecast to 1.5%

The WPP media-buying powerhouse has changed its tune since its last reading of the runes in December, blaming the retail sales slowdown. It is in good company, with the Advertising Association/Warc ... and disposable income. While AA/Warc stuck to its existing 2012 forecast of 5.4% growth, GroupM picked 3 ...

 

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