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Digital Viewpoint: The invisible web

of the web will only become evident when it is pervasive, ubiquitous and invisible - a tool used so ... of yourself. Once it has vanished, we will know that the web has become central to how we live ... that will integrate data into the real world - an idea known as augmented reality. Currently, we think of the web ...

Can web offset print slump?

Alasdair Reid asks if digital revenues can replace regional print losses.

Is the web killing men's mags?

Is the internet a real threat to the viability of men's magazines, Alasdair Reid asks.

Web Liquid appoints two to team

LONDON - Digital agency Web Liquid has appointed a new performance channel manager and a new media..., where he was a digital planner buyer. David Shiell, founding partner and managing director of Web ... for Web Liquid so far, so there s plenty for them to get working on straight away. ...

Sorrell questions commercialisation of social web

CANNES 2010 - WPP boss Sir Martin Sorrell likened social media to letter writing this afternoon and said it could be "polluted" by attempts to monetise it.

Web Liquid appointed for OpenSkies digital account

LONDON - OpenSkies, British Airways' new premium airline has appointed Web Liquid to develop its...this summer. The Web Liquid campaign will use digital marketing techniques including social media and behavioural targeting. Matt Cronin, Web Liquid co-founder, said: We re delighted to be a part of OpenSkies ... their vision. OpenSkies Web site, www.flyopenskies.com, is designed to share the excitement of building ...

Myleene Klass to present Yahoo! web show

Yahoo! is launching an online series hosted by Myleene Klass as part of its strategy to create original content online.

CNBC promotes web launch with ad campaign

CNBC, the global news information company, is rolling-out an ad campaign today to promote the European edition of its website cnbc.com.

BBC Trust ready to approve web ads

The BBC is set to carry ads on bbc.com, its new international website, after a deal was struck between its commercial and public service arms and then presented to the BBC Trust.

Work Club nets web task on Wallpaper*

Work Club has won a place on the IPC roster after being appointed to handle digital marketing for Wallpaper*.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.