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BTopenworld hires Proximity to target creative web users

broadband service. Both services claim to offer faster e-mail, web page download and file transfer ...

Avis appoints Acknowledgement and Web Liquid to pan-Euro DM business

LONDON - Avis has appointed Acknowledgement and Web Liquid to handle its consolidated direct...strategy, with Web Liquid leading the media strategy, planning and buying. The campaigns will position Avis as a value for money, premium car rental option. Web Liquid already handles affiliate marketing ... proposition offered by partnering with Web Liquid and Acknowledgement promises to deliver the best ...

Guardian promotes web job service via Claydon Heeley DM

The Guardian is promoting its new online job-matching service with a large-scale direct campaign by Claydon Heeley Jones Mason.

INTERACTIVE: Why direct marketing is better suited to the Web than advertising - NEW-MEDIA CLINIC

agencies and Web specialists for control of the new-media market. But another, perhaps more significant...agencies and Web specialists for control of the new-media market. But another, perhaps more significant ... , whether via acquisition, equity swaps or straightforward, old-fashioned partnership, agencies and Web ... to benefit the client. There will always be a role for the Web specialists, just ...

CAMPAIGN DIRECT AWARDS 1999: The Web Mart Award - Best Use of Business-to-Business Direct Mail

SILVER AWARD

The Social Experience Economy

Social technologies will give brands unprecedented access to groups of connected web users...seismic shift is happening on the web, which will shift brand experiences that are isolated and built ... the whole web into "instantly social experiences". The vision is bold but substantially backed up by Open ... into the very fabric of the web. It doesn't take a genius to imagine how powerful this will make Facebook ...

BT restarts trials of Phorm web-tracking platform

LONDON - BT today restarted trials of its controversial web-tracking ad technology, following

The Direct Approach: The back of the net

advantage of the web's potential....When the web was in its infancy, it was excusable to rush to get something - anything - up and out there. Websites were popping up like prospectors during the Californian Gold Rush. Everyone had to have ... licence to print money as companies flocked to share their corporate visions with those early web surfers ...

Auto Trader plans ad offensive

against a host of newcomers, including Loot s Hot Car and web ventures Fish4 and Autobytel....territory against a host of newcomers, including Loot s Hot Car and web ventures Fish4 and Autobytel ... groups such as owners of newsagents. Meanwhile Carat Interactive, which is handling web buying ... . However, the brand s market share is being eroded by new rivals. For example, Fish4, the localised web ...

BT links with BroadVision to streamline net advertising

that will put advertising in the hands of campaign managers, rather than web wizards....BT s online arm www.bt.com has done a deal with an electronic direct marketing company that will put advertising in the hands of campaign managers, rather than web wizards. BroadVision is providing BT with a system that enables anyone from the sales executive to the creative director to tweak ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.