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Watchdog censures Specsavers web ad

LONDON - An online promotion for a free contact lens trial has been removed from the Specsavers website after the ASA found the terms and conditions to be misleading.

The Social Experience Economy

Social technologies will give brands unprecedented access to groups of connected web users...seismic shift is happening on the web, which will shift brand experiences that are isolated and built ... the whole web into "instantly social experiences". The vision is bold but substantially backed up by Open ... into the very fabric of the web. It doesn't take a genius to imagine how powerful this will make Facebook ...

BT restarts trials of Phorm web-tracking platform

LONDON - BT today restarted trials of its controversial web-tracking ad technology, following

Waterstones picks LBi for digital brief

and web development account.

Dare lands Zanussi Electrolux business

Zanussi Electrolux has appointed Dare to handle pan-European digital advertising and web design

Sony Europe kicks off digital ad review

LONDON - Sony Europe is hunting for a digital agency to handle online advertising and web

Jockey Slut site gears up to pull in revenue

, has hired a salesman to sell the web versions of both titles....' - and Sleazenation, has hired a salesman to sell the web versions of both titles. James Staunton is joining ... -media manager. Jenkins and a team of web experts are launching Jockey Slut, the dance music magazine, on to the web. The site will go live on 5 June. It will contain single and album reviews, features ...

You Heard It Here First

. Hear their sounds for free for the next month only - at this newly created Campaign Music web page. ...

Avis reviews pan-European digital and direct account

The car rental service is looking for an agency to handle all creative and media output across the digital and DM sectors, with a specific focus on sales and retail activity. The brief will not incorporate any of the rental service's affiliate marketing, which is handled by Web Liquid. McCann Birminham ...

Wieden & Kennedy launches unbranded Honda ads

The campaign, which features the endline Difficult is worth doing , comprises of four short clips without any Honda branding. Each talks about different aspects of the skills required to create large skydiving formation. The end of each clip features a link to the web address: www ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.