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A Facebook group was recently set up to demand the revival of 80s chocolate bar, Wispa. Marking its return is a long copy press campaign created by Publicis for Cadbury Trebor Bassett. The ad features iconic images from the eighties such as a large mobile phone and a 1 note. The long copy ...
To mark the launch of new Cadbury Wispa Duo, the bar which is split into two pieces, an an online...Consumers are asked to share which is their preferred side of the bar and to report if their left bar has been swapped for a right one, or if they suspect they may be eating their bar the wrong way round. Consumers can also go to the Wispa Facebook page to let other Wispa fans know which side ...
When the public demanded the return of Wispa in 2007, the Facebook campaign became a case study ... their Wispa - which had been absent from shops since 2003 - back for good. Yet, surely, it had been a lack ... consumer interest, in 2009 the company brought back Wispa Gold for a limited period. Now it is reviving ...
' culture with demand rising for bars of chocolate and bags of sweets. In particular Wispa bars ...
The iconic chocolate bar is being relaunched in response to a plethora of online 'Bring back Wispa...- 13,799 Facebook users have made their allegiance to Wispa clear. The site has 93 'Bring Back Wispa' groups, whose membership has risen 35% since June. - At Glastonbury, two Wispa fans stormed Iggy Pop's performance with a banner. - Wispa Classic will be relaunched for a limited period from 8 ...
LONDON - The relaunch of 80s chocolate brand Wispa has boosted Cadbury's UK sales....The confectionery company reported sales growth of 5%, which the company attributed to Wispa's renaissance as well as innovative advertising activity including the Gorilla ads in 2007. Its more recent Eyebrows' campaign for Dairy Milk has received more than 2m YouTube hits after one TV airing. Cadbury has ...
in Cadbury Wispa's new two-minute TV spot by Fallon....the Love of Wispa' campaign was created after a Facebook group was formed calling for the return ... and in the spirit of public co-operation, fans were invited to become involved in the making of the ad. Wispa ...
1. CADBURY, 'WISPA'S BACK'...Seemingly from out of nowhere, Publicis came through with a long-copy ad that may well pick up quite a few awards next year. Promoting the comeback of the Wispa chocolate bar, this is a warm-hearted and playful look back at the 80s. Agency: Publicis Writer: Alex Ball Art director: Andy Johns 2 ...
LONDON - Cadbury is bringing the Wispa back on a permanent basis in response to pleas made by fans...The production of Wispa bars was halted in 2003 due to poor sales in the 1990s but Cadbury agreed ... to bring about Wispa's return included a Bebo group called "We Like Wispa", and a YouTube video ... it and believe it". Tony Bilsborough, a spokesperson for Cadbury, said: "Wispa is a true icon loved by its fans ...
on social networking sites such as Facebook, Cadbury is using the microsite http://www.wispa.co.uk/ to build.... The website was designed and created by Brave. Wispa is the first Cadbury brand to ever have been re ... ,000 Facebook fans alone have campaigned to persuade Cadbury to bring Wispa back. ...
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