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Jeremy Lee: As Facebook loses its cool side, where can brands go next?

I hope that I'm not abusing his privacy (something of which Facebook only has a very loose concept, anyway) but over the past few weeks, Haines, the company's UK managing director, has expressed a liking for brands including Audi UK, Intel UK, Cadbury Wispa, Nike 6.0 Surf UK and The Wall Street Journal. In fact ...

ZenithOptimedia wins Agency of the Year 2010

Media for Cadbury Wispa Gold Bronze: ZenithOptimedia for O2/Telef nica Media Idea ( 250k - 1m ...

Shortlist for Media Week Awards 2010 announced

Media for Cadbury Wispa Gold Starcom MediaVest Group for Kraft Philadelphia ZenithOptimedia for O2 ...

Start small, aim big

Thank God that, these days, it's no longer just ads that get us excited; it's things like the resurrection of Wispa and Rage Against The Machine that capture our attention. But what do these campaigns have ... that can teach the big boys a thing or two about advertising. Wispa and Rage Against The Machine were ...

How brands can crash the party

for the show, through to Cadbury relaunching Wispa on Facebook, we have already seen enough examples of social ...

Facebook members reach 2m in London

to Cadbury s bringing back Wispa for example. As a result of this power, when it comes to brands liaising ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.