Shortlist for Media Week Awards 2010 announced
20 Jul 2010 | by Arif Durrani
Media for Cadbury Wispa Gold Starcom MediaVest Group for Kraft Philadelphia ZenithOptimedia for O2 ...
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Participocalypse: why we can't be bothered to join in
01 Jul 2011
, as Wispa did, or does something people care about, such as Depaul UK's iHobo app or Smirnoff's Nightlife ...
Start small, aim big
25 Jun 2010 | by Adam Graham and Zaid Al-Zaidy, Saint@RKCR/Y&R
Thank God that, these days, it's no longer just ads that get us excited; it's things like the resurrection of Wispa and Rage Against The Machine that capture our attention. But what do these campaigns have ... that can teach the big boys a thing or two about advertising. Wispa and Rage Against The Machine were ...
Cadbury to back Wispa Duo with outdoor and online campaign
17 Jun 2010 | by John Reynolds
Cadbury is supporting the launch of its Wispa Duo bar with a £1.2m campaign which will play on its...Cadbury launched Wispa Duo bar, two smaller bars in one pack, earlier this month. The bar has a retail price of 68p, which is 18p more expensive than a regular Wispa. The light-hearted campaign ... , consumers can also go to the Wispa Facebook page to let other Wispa fans know which side bar they favour ...
Alvarez made ECD at Brooklyn Brothers as founder departs
18 Mar 2010 | by Noel Bussey
leaving to join Fallon in 2002, where she created "for the love of Wispa" for Cadbury and the "Glastonbury ...
Advertising in the noughties - Top 10 press ads
10 Dec 2009 | by Staff
1. Land Rover Masai RKCR/Y R 2003 2. Harvey Nichols Womenswear DDB London 2006 3. Robinsons Girl on a Swing BBH 2004 4. Stella Artois Town Lowe London 2005 5. Cadbury Wispa's Back Publicis 2007 6. Adidas Prayer TBWA\London 2007 7. Volkswagen King Kong DDB London 2004 ...
The week in marketing
02 Dec 2009
Fallon, PHD and Clusta to develop the Wispa website. CMW has been briefed to provide fans ...
Media Lifeline: Facebook ad deals
20 Nov 2009
campaign to bring back Cadbury's Wispa. November 2007: At a presentation in New York, its founder, Mark ...
Art director Ziggy Zdziebko dies following cancer fight
08 Sep 2009 | by John Tylee
s Wispa and the Milk Marketing Board to British Gas and Shell. He was a senior art director at Ogilvy ...
The Week: Advertising News - Fans' messages for Wispa
04 Sep 2009
To celebrate the launch of Wispa Gold - a new caramel variant - Cadbury is offering its consumers
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
