Wispa 'time well misspent' by Fallon
21 May 2012
Kraft Foods is launching a creative campaign to support Cadbury's Wispa and the latest bitesize
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Cadbury Wispa launches £3.5m ad campaign
22 May 2012 | by Sara Kimberley
Cadbury Wispa has launched a £3.5m ad campaign to promote its bitesize addition, targeting...mountain. The strapline reads, "Wispa, time well mis-spent". The campaign is running across social media, outdoor and will launch in cinemas from Friday. The ad will promote Wispa's bitesize addition, Cadbury Bitsa Wispa, to teenagers who may never have heard of the brand until it relaunched in 2008 after ...
Brand Health Check: Wispa
13 Jan 2012 | by Rachel Barnes
When the public demanded the return of Wispa in 2007, the Facebook campaign became a case study ... their Wispa - which had been absent from shops since 2003 - back for good. Yet, surely, it had been a lack ... consumer interest, in 2009 the company brought back Wispa Gold for a limited period. Now it is reviving ...
IPA Effectiveness Awards 2010: Gold Award - The Broadbent Prize - Wispa
05 Nov 2010
Wispa Title: For the love of Wispa: a social media-driven success story Client: Cadbury ... 's relaunch led to Wispa becoming Britain's best-selling chocolate bar, with a payback of £3.32 per £1 invested. SUMMARY After more than a decade of decline, Wispa was discontinued in 2003 due to poor sales ...
Cadbury Wispa 'Wispa Duo' by Fallon
16 Aug 2010
To mark the launch of new Cadbury Wispa Duo, the bar which is split into two pieces, an an online...Consumers are asked to share which is their preferred side of the bar and to report if their left bar has been swapped for a right one, or if they suspect they may be eating their bar the wrong way round. Consumers can also go to the Wispa Facebook page to let other Wispa fans know which side ...
Cadbury to back Wispa Duo with outdoor and online campaign
17 Jun 2010 | by John Reynolds
Cadbury is supporting the launch of its Wispa Duo bar with a £1.2m campaign which will play on its...Cadbury launched Wispa Duo bar, two smaller bars in one pack, earlier this month. The bar has a retail price of 68p, which is 18p more expensive than a regular Wispa. The light-hearted campaign ... , consumers can also go to the Wispa Facebook page to let other Wispa fans know which side bar they favour ...
Cadbury launches new 'online playground' for Wispa brand
07 Jan 2010 | by Matt Williams
LONDON - Cadbury Wispa has launched a "digital playground" that gives consumers the chance...Designed by CMW and built by Clusta, the site allows users to create their own Wispa anthem ... an item to be disposed of to make way for the Wispa bar. Users can browse a "Wis-tory", which tracks Wispa's return to the shelves in 2007 following a successful fan-led online campaign. The site also ...
The Week: Advertising News - Fans' messages for Wispa
04 Sep 2009
To celebrate the launch of Wispa Gold - a new caramel variant - Cadbury is offering its consumers
Cadbury reintroduces Wispa Gold with user-generated ad campaign by Fallon
28 Aug 2009 | by Noel Bussey
LONDON - To celebrate the launch of Wispa Gold - a new caramel variant - Cadbury is offering its...you've shown to Wispa." "We have bought thousands of billboards all over the UK and Ireland so ... by Fallon, to bring back the Wispa, which resulted in a TV ad starring hundreds of Wispa fans. ...
Wispa boosts Cadbury sales
29 Jul 2009 | by Staff
' culture with demand rising for bars of chocolate and bags of sweets. In particular Wispa bars ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
