Eat Natural adds 'retro' bar variant
13 May 2009 | by Amy Golding
's chocolate bar Wispa and instant coffee Mellow Bird's. The bars come in black and pink packs, which feature ...
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Power 100 Marketers of 2009: 1-50
27 May 2009 | by Staff
to be the initiator of the shift toward 'retro' brands, after bringing back 80s chocolate bar Wispa on a permanent ...
Vote now for Marketer of the year poll 2009
06 May 2009 | by Nicola Clark
coup when it brought back the Wispa bar. The campaign sparked a wave of copycat 'retro' activity ...
Is nostalgia covering up for a lack of new product development?
28 Apr 2009 | by staff
Following the successful relaunch of Cadbury's Wispa, companies have been rushing to revive old..., Westmill Foods The recent successful resurgence of Wispa, an iconic brand from the 80s, has paved ...
How brands can crash the party
21 Apr 2009 | by Alex Blyth
for the show, through to Cadbury relaunching Wispa on Facebook, we have already seen enough examples of social ...
Editor's comment: Is nostalgia killing NPD?
21 Apr 2009 | by Lucy Barrett
Wispa, but the question both for it and Walkers is how recently has either had a really successful NPD ...
The Marketing Society announces shortlist for awards
21 Apr 2009 | by Becky Wilkerson
Cadbury - For the love of Wispa Capital One Bank - Capital One and Scope Channel 4 - The Big Food Fight ...
Cadbury discards Borkowski despite Wispa relaunch hit
08 Apr 2009 | by Gemma O’Reilly and Matt Cartmell
relaunch of its Wispa brand....for Wispa. At the same time, bitter rival Mars has brought in new agency support to promote key brands including Maltesers and Twix. Borkowski was praised for its Bring Back Wispa campaign in late 2007, which ... Wispa. The successful relaunch was followed by Borkowski picking up the coveted PRWeek Campaign ...
Borkowski buys Beatwax
23 Mar 2009 | by Kate Magee
innovative 'Bring Back Wispa' campaign and Beatwax was shortlisted for its stunt to launch The Simpsons Movie. ...
The week in marketing
03 Mar 2009
separately for two years. - Wispa fuels sales The relaunch of 80s chocolate brand Wispa has boosted ... it attributed to Wispa's renaissance as well as the success of its advertising such as the Dairy Milk 'Gorilla ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
