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Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum

: timing is vital - Wispa is back. NO - Louise Fowler, Business leader, brand and marketing, Co ...

Cadbury Wispa launches £3.5m ad campaign

Cadbury Wispa has launched a £3.5m ad campaign to promote its bitesize addition, targeting...mountain. The strapline reads, "Wispa, time well mis-spent". The campaign is running across social media, outdoor and will launch in cinemas from Friday. The ad will promote Wispa's bitesize addition, Cadbury Bitsa Wispa, to teenagers who may never have heard of the brand until it relaunched in 2008 after ...

Wispa 'time well misspent' by Fallon

Kraft Foods is launching a creative campaign to support Cadbury's Wispa and the latest bitesize

Class of 2012

gold award in 2010 for relaunching its Wispa chocolate brand. He is currently sitting his IPA ...

Brand Health Check: Wispa

When the public demanded the return of Wispa in 2007, the Facebook campaign became a case study ... their Wispa - which had been absent from shops since 2003 - back for good. Yet, surely, it had been a lack ... consumer interest, in 2009 the company brought back Wispa Gold for a limited period. Now it is reviving ...

Ingratiate Don't integrate

- ideally a life saving one. Remember Wispa? In fact, not integrating at all works too, especially when ...

Editor's comment: Nokia shows the future of retro

Cadbury's Wispa capitalised on affections for the 80s using the power of noughties media. The bubbly bar is back and here to stay, with Wispa Gold ready to cash in on support of Team GB at London 2012 . Sweet memories of childhood and confectionery: it all works. What about mobile phones, though ...

Cadbury launches sing-along £8m Olympics campaign

Stripes', citing the recent tie-up with ITV for 'Minute to Win It'. Cadbury is also to revive its Wispa ...

Cadbury unveils augmented reality Spot V Stripes game

, other than Creme Egg and Wispa. ...

U-turn if you want to: Top 10 marketing U-turns

, with the group renamed Royal Mail plc. WISPA 'Have you heard the Wispa?' was Cadbury's ad slogan when ... Milk Bubbly. Online petitions on social-networking sites persuaded Cadbury to revive Wispa, at least ... led Cadbury to reinstate Wispa as part of its permanent range. MARS In May 2007, Masterfoods ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.