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Start small, aim big

Thank God that, these days, it's no longer just ads that get us excited; it's things like the resurrection of Wispa and Rage Against The Machine that capture our attention. But what do these campaigns have ... that can teach the big boys a thing or two about advertising. Wispa and Rage Against The Machine were ...

The Week in marketing: 11 November 2008

. Wispa seeks UGC Cadbury is asking fans to help it create a TV ad for Wispa as part of its campaign 'For the love of Wispa'. A series of press, bus and online ads, created by Fallon, directs Wispa ...

Biggest brands: Top 10 by Category

and Wispa brands under the CDM umbrella. This led to significant penetration increases, driving up the total brand performance. The inclusion of Caramel and Wispa under the CDM brand automatically inflated sales ...

MARKETING MIX: That was the week that was

completes the last stage in the national roll-out of Wispa, launching it in the London area....completes the last stage in the national roll-out of Wispa, launching it in the London area. 10 ...

Loyd Grossman stars in BDDP GGT Cadbury’s Wispa ad

BDDP GGT launches two commercials for Cadbury s Wispa on 1 February featuring the wordy chef, Loyd...BDDP GGT launches two commercials for Cadbury s Wispa on 1 February featuring the wordy chef, Loyd Grossman, and the sultry actress, Louise Lombard, alongside Wispa s frontman, Griff Rhys Jones ... of Elliott, teases Rhys Jones in a spot promoting Wispa Gold. What do you like in a woman, Griff? she ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.