Mountain Dew returns with social media push
18 May 2010 | by Sara Kimberley
is not the first brand to be reintroduced following online petitions. Cadbury revived Wispa in 2008 following a Bring Back Wispa campaign on Facebook. ...
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Start small, aim big
25 Jun 2010 | by Adam Graham and Zaid Al-Zaidy, Saint@RKCR/Y&R
Thank God that, these days, it's no longer just ads that get us excited; it's things like the resurrection of Wispa and Rage Against The Machine that capture our attention. But what do these campaigns have ... that can teach the big boys a thing or two about advertising. Wispa and Rage Against The Machine were ...
The Week in marketing: 11 November 2008
11 Nov 2008 | by Staff
. Wispa seeks UGC Cadbury is asking fans to help it create a TV ad for Wispa as part of its campaign 'For the love of Wispa'. A series of press, bus and online ads, created by Fallon, directs Wispa ...
Marketers enlist Mr T, Wombles, Paddington Bear and Mr Men for nostalgia campaigns
15 Apr 2008 | by Rhymer Rigby
described it 20 years ago. Nostalgia is a key trend, he adds. Whether it s about bringing back the Wispa ...
Biggest brands: Top 10 by Category
25 Aug 2004
and Wispa brands under the CDM umbrella. This led to significant penetration increases, driving up the total brand performance. The inclusion of Caramel and Wispa under the CDM brand automatically inflated sales ...
NEWS BRIEFS
03 Feb 2000 | by POPPY BRECH
director Gary Haigh. Smith joins from Cadbury, where he was marketing manager for brands including Wispa ...
MARKETING MIX: That was the week that was
04 Nov 1999
completes the last stage in the national roll-out of Wispa, launching it in the London area....completes the last stage in the national roll-out of Wispa, launching it in the London area. 10 ...
MARKETING MIX: That was the week that was
09 Sep 1999
Secret, it will attempt to match the success of Cadbury s Wispa; Whitbread launches new ads ...
MARKETING FOCUS: Cadbury’s quiet revolution - The chocolate giant’s new strategy of promoting only the most profitable brands and pursuing only the highest yield launches could knock back both rivals and a recession
11 Feb 1999
over pounds 1m - Cadbury s Dairy Milk, Creme Eggs, Caramel, Fuse, Wispa Gold and Time Out, making ... .5 Flake 1.7 Fuse 1.0 Fruit Nut 1.9 Wispa Gold ...
THIS WEEK: Cadbury slams promo tactics
27 Jun 1996 | by KEN GOFTON
. The chairman cited last year s attempt to beam Wispa Gold onto the dome of St Paul s and the bid to use John ... , the Wispa Gold idea was a good one. It was all above board and agreed with the church authorities, he ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
