M&S to sell other brands for the first time in 125 years
04 Nov 2009 | by James Quilter
into the store include Stella Artois, Cadbury Wispa, Kellogg's Cheerios, Jacobs Cream Crackers, Pantene, Baileys ...
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Start small, aim big
25 Jun 2010 | by Adam Graham and Zaid Al-Zaidy, Saint@RKCR/Y&R
Thank God that, these days, it's no longer just ads that get us excited; it's things like the resurrection of Wispa and Rage Against The Machine that capture our attention. But what do these campaigns have ... that can teach the big boys a thing or two about advertising. Wispa and Rage Against The Machine were ...
Eat Natural adds 'retro' bar variant
13 May 2009 | by Amy Golding
's chocolate bar Wispa and instant coffee Mellow Bird's. The bars come in black and pink packs, which feature ...
The Week in marketing: 11 November 2008
11 Nov 2008 | by Staff
. Wispa seeks UGC Cadbury is asking fans to help it create a TV ad for Wispa as part of its campaign 'For the love of Wispa'. A series of press, bus and online ads, created by Fallon, directs Wispa ...
Opinion: The Marketing Society Forum - Does the revival of 'retro' products show marketers lack imagination?
07 Oct 2008
Retro is all the rage - first there was the return of Cadbury's Wispa bar, now Birds Eye is tapping
Arctic Roll to make a comeback as Birds Eye joins retro food trend
30 Sep 2008 | by Gemma Charles
. The most notable recent retro-food relaunch has been that of Cadbury's Wispa. Pop-ular in the 80s ...
Cadbury dumps Publicis
19 Sep 2008 | by Kunal Dutta
that SSF's first tasks will be for Wispa, as well as some digital briefs for other brands. The move ... -profile creative work for Cadbury brands including Creme Egg and Wispa. However, the account has been under ...
Cadbury reviews £25m media task
08 May 2008 | by Anne Cassidy
review of the digital account for its Wispa chocolate bar. The company is understood to be in talks with three agencies, and a decision is expected shortly. The brief is to help relaunch the Wispa brand. The Wispa was withdrawn in 2003, but brought back for a trial period in October after a bring back Wispa ...
Marketers enlist Mr T, Wombles, Paddington Bear and Mr Men for nostalgia campaigns
15 Apr 2008 | by Rhymer Rigby
described it 20 years ago. Nostalgia is a key trend, he adds. Whether it s about bringing back the Wispa ...
Brand Health Check: Daddies Favourite
15 Apr 2008 | by Jemima Bokaie
on taste - as it s true. Generate a Wispa-style viral bring back campaign. Create a Daddies cult ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
