ZenithOptimedia wins Agency of the Year 2010
29 Oct 2010 | by Arif Durrani
Media for Cadbury Wispa Gold Bronze: ZenithOptimedia for O2/Telef nica Media Idea ( 250k - 1m ...
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Jeremy Lee: As Facebook loses its cool side, where can brands go next?
30 Jun 2011 | by Jeremy Lee
I hope that I'm not abusing his privacy (something of which Facebook only has a very loose concept, anyway) but over the past few weeks, Haines, the company's UK managing director, has expressed a liking for brands including Audi UK, Intel UK, Cadbury Wispa, Nike 6.0 Surf UK and The Wall Street Journal. In fact ...
Paper Round (6 October) - Which clients are advertising in the national press?
06 Oct 2010 | by Sarah Johnson
papers. Wispa aims to build on the online success that saw it return to the nation's confectionery ...
Shortlist for Media Week Awards 2010 announced
20 Jul 2010 | by Arif Durrani
Media for Cadbury Wispa Gold Starcom MediaVest Group for Kraft Philadelphia ZenithOptimedia for O2 ...
Start small, aim big
25 Jun 2010 | by Adam Graham and Zaid Al-Zaidy, Saint@RKCR/Y&R
Thank God that, these days, it's no longer just ads that get us excited; it's things like the resurrection of Wispa and Rage Against The Machine that capture our attention. But what do these campaigns have ... that can teach the big boys a thing or two about advertising. Wispa and Rage Against The Machine were ...
Friday Drop: Bad week for Kraft CEO Irene Rosenfeld
12 Feb 2010 | by Caroline Randle, Waggener Edstrom
assuring Mandy that the plant would stay . A careless Wispa? Cadbury actually decided to close the plant ...
Advertising in the noughties - Top 10 press ads
10 Dec 2009 | by Staff
1. Land Rover Masai RKCR/Y R 2003 2. Harvey Nichols Womenswear DDB London 2006 3. Robinsons Girl on a Swing BBH 2004 4. Stella Artois Town Lowe London 2005 5. Cadbury Wispa's Back Publicis 2007 6. Adidas Prayer TBWA\London 2007 7. Volkswagen King Kong DDB London 2004 ...
Brand Manager of the Week
11 Aug 2009 | by Sarah Johnson
brand, what would you be? Wispa. Absence makes the heart grow stronger; I d just keep re ...
Marketing's Design Agency League Table 2009
01 Jul 2009 | by Scott Billings
, managing director of branding group Anthem Worldwide. '[Examples include] the relaunch of Wispa, Milky Bar ...
Power 100 Marketers of 2009: 1-50
27 May 2009 | by Staff
to be the initiator of the shift toward 'retro' brands, after bringing back 80s chocolate bar Wispa on a permanent ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
