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Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum

30 May 2012

: timing is vital - Wispa is back. NO - Louise Fowler, Business leader, brand and marketing, Co ...

Cadbury Wispa launches £3.5m ad campaign

22 May 2012 | by Sara Kimberley

Cadbury Wispa has launched a £3.5m ad campaign to promote its bitesize addition, targeting...mountain. The strapline reads, "Wispa, time well mis-spent". The campaign is running across social media, outdoor and will launch in cinemas from Friday. The ad will promote Wispa's bitesize addition, Cadbury Bitsa Wispa, to teenagers who may never have heard of the brand until it relaunched in 2008 after ...

Wispa 'time well misspent' by Fallon

21 May 2012

Kraft Foods is launching a creative campaign to support Cadbury's Wispa and the latest bitesize

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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