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NEWS: Harding prepares to make a global squash racket

), the Professional Squash Association (PSA) and the Women s International Squash Player s Association (WISPA ...

ANALYSIS: Injecting energy into Cadbury chocolate

to devote the largest chunks of expensive air time to newer brands such as Time Out and Wispa Gold ... s ads for Wispa Gold, Time Out, Roses, Milk Tray and new products Darkness and Fuse, the main thrust ...

DIARY: You must remember

Last week s answers were: 1. Nescafe; 2. Wispa; 3. Cinzano. Congratulations to John Bacon...Last week s answers were: 1. Nescafe; 2. Wispa; 3. Cinzano. Congratulations to John Bacon, executive creative director of Foote Cone Belding. This week s ads feature men in drag. Fax 0171-413 4507 by noon on Friday 6 Sept-ember if you can identify them. ...

MARKETING FOCUS: Till death us do part

company s marketing. He said stunts such as projecting Wispa Gold onto the dome of St Paul s Cathedral ...

THIS WEEK: Cadbury slams promo tactics

. The chairman cited last year s attempt to beam Wispa Gold onto the dome of St Paul s and the bid to use John ... , the Wispa Gold idea was a good one. It was all above board and agreed with the church authorities, he ...

SUPPLEMENT: SALES PROMOTION AWARDS; Promotional communications

; Kimberly-Clark, Blue-Chip Marketing, Double Velvet; Cadbury, BDP, Cadbury s Wispa Gold launch ...

ADWATCH: BT calls the shots as it stays locked at number one

/Media Factor 41 15= (-) Cadbury s Wispa Gold GGT/TMD Carat 41 17 ...

ADVERTISING: Variety performers avoid over-exposure

Jones Nationwide Anglia, Holsten Pils, Wispa, BBC, Prudential Joanna ...

DIARY: I’m only a punter but...

are they so devoid of propriety? Why do they emblazon Wispa Gold upon St Paul s Cathedral ... s heard of it before and now awareness has gone up to 93 per cent . Why have sales of Wispa Gold ...

NEWS: Rhys Jones reappears in GGT Wispa Gold ad

GGT has unveiled a major campaign for its new Wispa Gold brand that uses footage taken from...GGT has unveiled a major campaign for its new Wispa Gold brand that uses footage taken from the launch of the original Wispa almost ten years ago. The work is the agency s first for Cadbury since it won back the Wispa and Dairy Milk accounts (Campaign, 5 January) in the wake ...

 

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