to remove filtersMARKETING FOCUS: Till death us do part
25 Jul 1996 | by JAMES CURTIS
company s marketing. He said stunts such as projecting Wispa Gold onto the dome of St Paul s Cathedral ...
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ANALYSIS: Injecting energy into Cadbury chocolate
12 Sep 1996
to devote the largest chunks of expensive air time to newer brands such as Time Out and Wispa Gold ... s ads for Wispa Gold, Time Out, Roses, Milk Tray and new products Darkness and Fuse, the main thrust ...
THIS WEEK: Cadbury slams promo tactics
27 Jun 1996 | by KEN GOFTON
. The chairman cited last year s attempt to beam Wispa Gold onto the dome of St Paul s and the bid to use John ... , the Wispa Gold idea was a good one. It was all above board and agreed with the church authorities, he ...
SUPPLEMENT: SALES PROMOTION AWARDS; Promotional communications
09 May 1996
; Kimberly-Clark, Blue-Chip Marketing, Double Velvet; Cadbury, BDP, Cadbury s Wispa Gold launch ...
NEWS: Rhys Jones reappears in GGT Wispa Gold ad
26 Jan 1996 | by KAREN YATES
GGT has unveiled a major campaign for its new Wispa Gold brand that uses footage taken from...GGT has unveiled a major campaign for its new Wispa Gold brand that uses footage taken from the launch of the original Wispa almost ten years ago. The work is the agency s first for Cadbury since it won back the Wispa and Dairy Milk accounts (Campaign, 5 January) in the wake ...
THIS WEEK: Actors Griff Rhys-Jones and Windsor Davies ...
25 Jan 1996
for the pounds 2.5m national launch of Cadbury s Wispa Gold. The push, which was first broadcast ten years ago...Actors Griff Rhys-Jones and Windsor Davies are to appear in a remake of the famous Duos campaign for the pounds 2.5m national launch of Cadbury s Wispa Gold. The push, which was first broadcast ten years ago to support the original Wispa product, has been off air since 1989. But two new 30 ...
THIS WEEK: STOP PRESS
04 Jan 1996
business. GGT has been handed Cadbury s Dairy Milk as well as Wispa and Wispa Gold, while Euro RSCG Wnek...Cadbury s two roster agencies have won bigger chunks of the confectionery giant s advertising business. GGT has been handed Cadbury s Dairy Milk as well as Wispa and Wispa Gold, while Euro RSCG Wnek Gosper has landed Cadbury s Roses. Cadbury said it was keeping an open mind on who would win ...
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