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St Ivel brings in GGT to handle Cadbury desserts extension

08 Aug 1997 | by GIDEON SUMMERFIELD

. GGT handles Cadbury s Dairy Milk, Time Out, Wispa and Creme Egg brands. DMB s business ...

ANALYSIS: Is NPD stale at McVitie’s? - McVitie’s new product development initiative appears to have crumbled. Last week Marketing revealed that it was slashing its programme in half. Danny Rogers investigates the biscuit company’s

07 Aug 1997 | by DANNY ROGERS

launched Fuse, Wispa Gold and Astros. Mars, which has a reputation for concentrating on core brands ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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